Podcasting With Purpose, For You and Your Business

Why are you creating a podcast for your business?

 

Whatever your reason(s) are, you should be constantly aware of what those reasons are, because they are keys to not only personal satisfaction but your business success.

One important way to measure how your podcast is stacking up is measuring it against its mission statement. In other words, is your podcast doing what you want it to do for your business?

You have a mission statement for your business. If you don’t have a mission statement for your podcast, let’s fix that.

Create A Podcast Mission Statement,  For You and Your Business

The whole process could take you anywhere from 15 minutes to two weeks. There is no perfect amount of time for the process, as long as you go through the process.

Grab a notebook, journal, pen and paper, laptop, whatever you use to help you think and process information. This will work better for you to find a place that you won’t be disturbed or distracted.

Think about where you are now with your podcast (Today) and where you want to be (Tomorrow). While Today is right now, Tomorrow is your vision. What action(s) do you need to take, or what do you need to change to get you from Today to Tomorrow? How can you make this vision for your podcast a reality?

Do some brainstorming on this for up to 20 minutes.

Now, take about another 20 minutes to make a list of the qualities you value, the things that mean the most to you personally. Start with 10 or so values. These could include things like family, wealth, kindness, loyalty, integrity, fun, hard work, etc. They don’t have to anything with the podcast. The time you put into this exploration of your values will serve as the guiding principles to help you accomplish your mission.

Narrow down that list of values to three. Use the process of elimination to cross out “secondary values” until you have three core values remaining.

Write about how those three core values will help you live out or reach your vision. It might help if you define what each of these values means to you.

Make it actionable. Craft a statement. “I am” or “I will.” This will express your core values through your podcast to accomplish your vision. Take your time, and go through several drafts. When you’re done, you’ll have a mission statement for your podcast.

 

Purposefully Podcasting, For You and Your Business

Now that you went through all of that work, post your mission statement somewhere you can easily reference it.

You can then use your mission statement to:

  • Remind you of your show’s purpose when hit the wall
  • Understand your own business story
  • Make the hard decisions when you have to, like turning down a interview guest, or being a guest on someone else’s podcast that doesn’t match your mission and business direction
  • Guide you toward your podcasting goals
  • Remind you that you what you are producing is good for you and your business

Set an appointment with yourself every six months to review your mission statement. It’s healthy and good practice to review. If no changes are made, or you tweak it here and there, the better your next six months will be. You and your business change over time as well. Your podcast needs to be right there with the changes.

Recorded in Studio C at the 511 Studios, located in the Brewery District in downtown Columbus, OH!

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. The podcast consultants at Circle270Media have over 30+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting. We strategically bring these worlds together with Podcasting.

You can email Brett at podcasts@circle270media.com to talk more about your new or established business podcast. www.circle270media.com

Millennials Choosing Podcasting Not Blogging

Why Millennials Are Choosing Podcasting Over Blogging To Build Their Personal Brands

 

According to a recent Forbes online article, Has Millennial Travel’ Gone Too Far?, Millennials are on the move far more than generations before them and their mobile devices are their lifelines.

Millennials want to stay connected. Millennials want to make their mark. To do these, more and more millennials are developing a personal, as well as a professional brand, that they can expand into a growing community.

Early on, Millennials was encouraged to create blogs and websites with portfolios.

Podcasts were rarely mentioned. But Millennials have found that podcasts can be an important part of their branding toolkits – important enough that they appear to be abandoning blogs for them.

This transition could be trace back as Millennials realized that they themselves were not reading many blogs. According to a recent online article from Jeff Bullas, over 41% of Millennials have no patience for text content that is too long. So if you want to say something, say it quick and say it well.

If they were not reading blog posts that much, their own audiences were probably not either.

 

Why do podcasts appeal to Millennial podcasters and Millennial listeners?

Podcasts are great media for those with short attention spans. And today’s attention economy.

With their ever present earbuds in place, listeners can work out, drive to and from work and walk their dogs. In these environments, video doesn’t work. And blog posts don’t work.

Podcasts allows content to be delivered in a genuine, natural tone, so the podcaster can establish who they are as a person.

Podcasts are also a great medium to break down typically dense or “boring” topics like real estate, finance or insurance into digestible chunks.
And there are some successful examples of podcasting by Millennials who have chosen this medium over blogs to promote their personal brand.

  • Cristen Conger and Caroline Ervin began a podcast, “Stuff Mom Never Told You,” in 2014.
  • Katie Roach began her “Drunk Sex” podcast, hoping to open up conversations about sex.

Podcasting allows these Millennials to build a better rapport with their fans, with proven results in higher loyalty, higher engagement and more authority online.

Recorded in Studio C at the 511 Studios, located in the Brewery District in downtown Columbus, OH!

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. The podcast consultants at Circle270Media have over 30+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting. We strategically bring these worlds together with Podcasting.

You can email Brett at podcasts@circle270media.com to talk more about your new or established business podcast. www.circle270media.com