Millennials Choosing Podcasting Not Blogging

Why Millennials Are Choosing Podcasting Over Blogging To Build Their Personal Brands

 

According to a recent Forbes online article, Has Millennial Travel’ Gone Too Far?, Millennials are on the move far more than generations before them and their mobile devices are their lifelines.

Millennials want to stay connected. Millennials want to make their mark. To do these, more and more millennials are developing a personal, as well as a professional brand, that they can expand into a growing community.

Early on, Millennials was encouraged to create blogs and websites with portfolios.

Podcasts were rarely mentioned. But Millennials have found that podcasts can be an important part of their branding toolkits – important enough that they appear to be abandoning blogs for them.

This transition could be trace back as Millennials realized that they themselves were not reading many blogs. According to a recent online article from Jeff Bullas, over 41% of Millennials have no patience for text content that is too long. So if you want to say something, say it quick and say it well.

If they were not reading blog posts that much, their own audiences were probably not either.

 

Why do podcasts appeal to Millennial podcasters and Millennial listeners?

Podcasts are great media for those with short attention spans. And today’s attention economy.

With their ever present earbuds in place, listeners can work out, drive to and from work and walk their dogs. In these environments, video doesn’t work. And blog posts don’t work.

Podcasts allows content to be delivered in a genuine, natural tone, so the podcaster can establish who they are as a person.

Podcasts are also a great medium to break down typically dense or “boring” topics like real estate, finance or insurance into digestible chunks.
And there are some successful examples of podcasting by Millennials who have chosen this medium over blogs to promote their personal brand.

  • Cristen Conger and Caroline Ervin began a podcast, “Stuff Mom Never Told You,” in 2014.
  • Katie Roach began her “Drunk Sex” podcast, hoping to open up conversations about sex.

Podcasting allows these Millennials to build a better rapport with their fans, with proven results in higher loyalty, higher engagement and more authority online.

Recorded in Studio C at the 511 Studios, located in the Brewery District in downtown Columbus, OH!

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. The podcast consultants at Circle270Media have over 30+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting. We strategically bring these worlds together with Podcasting.

You can email Brett at podcasts@circle270media.com to talk more about your new or established business podcast. www.circle270media.com

5 Tips For Podcasting Success

Tips for podcasting success are a dime a dozen. Each podcaster has their own success tips, and are specific to their podcast. But there are some very good tips that cover all categories of podcasts. And to bring in another aspect of the ones I have chosen, I chat with Marty Daniels, long-time friend and media veteran in his own right, owner of Podovox Professional Podcast Services.

Our 5 tips we cover include:

1) Clarify and write down your “why”
2) Just get in there and do it
3) Energy management over time
4) Don’t worry about the stats
5) If you think you need help, you do need help.

Recorded in Studio C at the 511 Studios, located in the Brewery District in downtown Columbus, OH!

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. The podcast consultants at Circle270Media have over 30+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting. We strategically bring these worlds together with Podcasting.

You can email Brett at podcasts@circle270media.com to talk more about your new or established business podcast. www.circle270media.com

6 Reasons To Add Podcasting To Your Content Marketing Strategy

You own a business, you have some competition. Maybe your service or product is superior to others  in your market.

Maybe not.

And you don’t want to enter into any pricing war with your competition. Instead, concentrate on making sure your target market knows that your company is the right one for them.

Until they believe, they will never buy from you.

How can you set yourself apart from the competition? Publishing content online is a great first step. It has to be high-quality material that truly helps your target market. Your published pieces need to earn trust, build goodwill, and position you as an authority in your industry.

The key to successful content marketing? Those potential customers in your target market are struggling with something. That something is keeping them up at night. They want specific results, and you need to remember they’re willing to pay for it.

 

Because we live in the information age, they’re more than likely searching for information online  – smartphones, smart speakers, or their laptops and computers.  They’re searching for answers – content that can help them find a solution.

This is exactly why every business today needs a content marketing strategy. A sound plan ensures your target market will find you when they start looking for answers.

Content that is well-researched and carefully written helps your target audience. The only cost to them is their time.

Additionally, it’s crucial that all content includes a specific call to action, or CTA.  Your target audience expects a next step. Give it to them. It will help you to start build relationships and to acquire customers.

There are as many different types of content as there are people searching for it. Blog posts, magazine articles, videos, webinars, white papers and e-books are some of the most common. And because there are so many options, the sheer possibilities can leave many entrepreneurs and businesses feeling overwhelmed.

And to that end, they sit on the sidelines and do nothing.

So here’s what this is all about. My recommendation: If you’re not already engaging your target market with podcasts, here are 6 reasons why, and how to prepare to publish your first piece of audio content.

1. It’s convenient to consume.

2. It increases your reach and grows your audience.

3. It builds trust with your audience.

4. It helps you stand out from your competitors.

5. It helps you grow your customer base.

6. It gives you a forum to interview experts in your industry.

Recorded in Studio C at the 511 Studios, located in the Brewery District in downtown Columbus, OH!

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. The podcast consultants at Circle270Media have over 30+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting. We strategically bring these worlds together with Podcasting.

You can email Brett at podcasts@circle270media.com to talk more about your new or established business podcast. www.circle270media.com