Podcasting has numerous benefits, however, producing an ongoing podcast is a hard nut to crack. It takes more effort than simply clicking ‘Record’ on your smartphone and then uploading it online. Podcasting involves a tremendous amount of research, planning, managing social media networks and engaging your target audience. For companies, podcasting can be a compelling…
Author: Brett Johnson
Podcasts Can Lead To Better Connections With Your Audience
Podcasts are what your customers have been gravitating towards and asking for over the past few years. Yet ironically, podcast marketing is still one of the most underutilized forms of marketing. Podcasts are a great medium to be authentic and to connect with your audience. Think about this: Wouldn’t you be more loyal to a brand…
Attract High-Quality Podcast Guests
Landing high-quality guests is key to expanding your audience. If you’re a podcaster who hopes to land high-quality guests, keep these five things in mind to help you from looking like an amateur (and potentially turning potential guests away). Asking your guest to share the episode Thought leaders don’t want to keep sharing the same old interview questions and…