A new study (Q4 2021) from Borrel Associates shows small to medium-sized local businesses are aware of podcast advertising but need to be educated on how to purchase podcasts ads. Podcasters are in a prime position to monetize your podcast, more so than radio account executives.
Matty Staudt, from Amaze Media Labs, and I talk about how brands look at podcasting. And how podcasting is a means to an end – your business or brand goal.
Developing a podcast brand may be the last thing you think about when putting together your podcast. And this may be why most podcasters fail.