How To Launch A Branded Podcast

I continue my conversational series with Marty Daniels, owner of Podovox. This time around, we take a look How To Launch A Branded Podcast. Marty and I are asked this often from businesses. We look at six different things that we ask our clients before jumping in to creating branded podcasts. 

The six things we look at are: 

1) define your audience, 

2) define your goals,

3) focus on what makes your brand awesome, 

4) define your podcast voice, 

5) know how to engage your listeners,  

6) the investment.

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.

Affording College with Aaron Greene Podcast

Aaron Greene is the founder and CEO of College Liftoff. Alex, his wife, is the marketing director.

The podcast is utilizing their expertise in college planning. And what is interesting about the podcast and their industry, which is very, very young, is how they explain to their listeners that they have a problem that they need to address when they start preparing their students to go to college, financially.

Right now we’re looking at $1.3 trillion debt in college loans. And with their podcast, they’re looking to address this situation to help families get away from walking out of the four year, the six year, or the eight year college ride with as little a debt as possible.

Utilizing available scholarships, picking the best college that they should be picking for their student, all mixed in with trying to figure out how much information should they give away during each podcast.

It’s tricky.

But I think a lot of businesses do encounter this when they start to create a podcast that shows off their expertise in their field.

How much information do you give away?

And I think they do a great job of explaining their process and their mindset of what they do with the podcast.

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.

Broadcasters Meet Podcasters?

Joining me is Marty Daniels, owner of Podovox Professional Podcast Services.

Podcast Movement 2019, or PM19, includes a conference track entitled Broadcasters Meet Podcasters. One session in this track is called Branded Podcasts: Revenue Opportunities for Radio.

We have the inside information about this session, and offer our insights to radio advertisers who are going to be presented this marketing idea.

The good and the bad.

For the third consecutive year, Jacobs Media is partnering with the organizers of Podcast Movement conference. This track is designed to help the radio and podcast industries to discuss how the two sectors can work together. In what’s been dubbed a conference-within-a-conference, the three days of sessions in Orlando in August 2019 focuses not only on successful podcasting strategies but also where podcasting is heading.

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.