Podcasting has numerous benefits, however, producing an ongoing podcast is a hard nut to crack. It takes more effort than simply clicking ‘Record’ on your smartphone and then uploading it online. Podcasting involves a tremendous amount of research, planning, managing social media networks and engaging your target audience. For companies, podcasting can be a compelling…
Category: business podcast
Podcasts Can Lead To Better Connections With Your Audience
Podcasts are what your customers have been gravitating towards and asking for over the past few years. Yet ironically, podcast marketing is still one of the most underutilized forms of marketing. Podcasts are a great medium to be authentic and to connect with your audience. Think about this: Wouldn’t you be more loyal to a brand…
Tips to Create Better Business Podcasts
Publishing a business podcast is an efficient way to establish your thought leadership by sharing your knowledge with your listeners in a way that provides value. Podcasting is a valuable business marketing tool that can increase your online and brand authority, drive traffic to your website, and ultimately, increase sales. Consumers are savvy. They’re not…