In our experiences with our business podcast clients, here are four ways that podcasts can benefit you and the future of your business.
Listeners have all the power to make a podcast worth something to the podcaster, whatever that may be. It may be monetizing the content, or just creating and nurturing a community of followers. And give the podcasters credit as well. They know to have a following, they need to deliver content that keeps listeners engaged and respected.
As a podcaster, producer, and podcast consultant, my clients ask me what are the essentials of a good podcast. And I offer direction to help them be better creators. Over the past years working with my clients, this direction usually falls into five essentials that make a good podcast.