Done strategically, when you get interviewed on podcasts, you can trust that you will be heard by a highly targeted and engaged audience. If someone is willing to listen to a 30-60 minute interview with you, you can bet that they are interested in your topic.
Promoting your podcast is something you should do regularly. Dedicate just as much time and passion as you do when crafting each of your podcast episodes.
One measure of your podcast’s influence is to monitor and implement strategies to increase your downloads.