Podcast Launch Lessons From Radio

As Podcasters, we can learn from Radio.  The good and the bad.

Why compare a Radio station new format launch to a Podcaster Episode 0 launch?  Because we as Podcasters do a better job at it, and we need to recognize that we do. Whatever we do, as long as we do something. And not do what Radio does.

Here’s a video example of a recent format launch in Huntsville, Tennessee…

The launch of Huntsville's New Alternative 92.9!

Ever wonder what it's like for a new station to go on the air?! Well here's what it looked like at 9:29am as #TrashPanda turned into Huntsville's New Alternative 92.9! Like, share, and help us get the word about your new favorite station in the Tennessee Valley!

Posted by ALT 929 Huntsville on Thursday, September 13, 2018

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Yeah, if that was a Podcast launch, well, you know what the download numbers would look like.  Prepare, be prepared and launch your Podcast!

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.

Subscribe to my free weekly Open The Mic Newsletter at www.circle270media.com. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast.

www.circle270media.com

Aircheck Your Podcast

Without naming names, I have heard so many podcasts that need a third-party, un-objective pair of ears to critique their podcast. Here are some examples of what I heard on a recent episode of ******* Podcast.

Circle270Media Podcast Consultants offers podcast content critique for all of our clients. Our podcast partners benefit from this feedback, and have felt that this service has made them, and their podcast, a better marketing tool for their business. Have some questions on how this works? Contact me, Brett Johnson, at podcasts@circle270media.com.

This episode was recorded in Studio C at the 511 Studios, in the heart of the historic Brewery District in downtown Columbus, OH!

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. The podcast consultants at Circle270Media have over 30+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting. We strategically bring these worlds together with Podcasting.

You can email Brett at podcasts@circle270media.com to talk more about your new or established business podcast. www.circle270media.com

Brainstorming Your Podcast’s Success

No matter how your describe your podcast, from a hobby to full-time income, one of the most important planning items you can use to ensure a more successful podcast (however you define this) is to hold podcast brainstorming sessions with all of your key podcast people.

Here are 7 easy guidelines to follow to brainstorm your podcast’s success.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. The podcast consultants at Circle270Media have over 30+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting. We strategically bring these worlds together with Podcasting.

You can email Brett at podcasts@circle270media.com to talk more about your new or established business podcast. www.circle270media.com