Radio, Podcasting and Sponsorships

In this episode, I’m taking a sidestep. I got to interview Dino Tripodis, host of the podcast Whiskey Business and former long time morning show co-host on WSNY Sunny 95 in Columbus, Ohio. Also in the studio with me was Steve Palmer, main host of the podcast Lawyer Talk: Off The Record, and owner and partner at the law firm of Yavitch and Palmer in Columbus, Ohio, as well as the owner of 511 Studios.

Okay, now you’re thinking what do we three have in common…

Radio and podcasting.

Dino, of course, with his years on-air and his podcast. Steve is now entering year number two with the podcast and has been a radio advertiser and a part of a morning radio call-in show on WRKZ 99.7 The Blitz for over 10 years. And I’m a 35 year plus radio broadcast veteran with experience from on-air to sales.

I have been itching to cover this topic for a long time. And I have two great guests to talk about how radio is either missing the boat about podcasting, or has seen the light.

We three have different viewpoints coming from three different perspectives and it really made a great recording session. Thanks for coming along for the bend in focus.

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.

Athletic Mind Institute Podcast

I know one great takeaway you will get from the podcast is how Dr. Kays’ passion for his students’ and all “performers” well-being drives him to record episode after episode.

I talk with Dr. Todd Kays, host of Athletic Mind Institute Podcast, a podcast he produces for his sports and performance psychology practice, The Athletic Mind Institute.

Dr. Kays is a leader in the field of Sport and Performance Psychology. The co-author of Sport Psychology for Dummies (2010), Dr. Kays’ training and guidance have helped thousands of athletes eliminate the most common mental errors and breakdowns in sport. For five years, he was the sport psychologist for the Columbus Crew, the major league soccer team in Columbus, Ohio and has worked with numerous soccer players and coaches throughout the country.

Dr. Kays has consulted with athletes and coaches from all different levels of sport, including National Football League, Major League Baseball, Major League Soccer, United States Tennis Association, Professional Golf Association, and Ladies Professional Golf Association. He consults with teams at The Ohio State University.

Recorded in Studio C at the 511 Studios, located in the Brewery District in downtown Columbus, OH!

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. The podcast consultants at Circle270Media have over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting. We strategically bring these worlds together with Podcasting.

You can email Brett at podcasts@circle270media.com to talk more about your new or established business podcast.

Millennials Choosing Podcasting Not Blogging

Why Millennials Are Choosing Podcasting Over Blogging To Build Their Personal Brands

According to a recent Forbes online article, Has Millennial Travel’ Gone Too Far?, Millennials are on the move far more than generations before them and their mobile devices are their lifelines.

Millennials want to stay connected. Millennials want to make their mark. To do these, more and more millennials are developing a personal, as well as a professional brand, that they can expand into a growing community.

Early on, Millennials was encouraged to create blogs and websites with portfolios.

Podcasts were rarely mentioned. But Millennials have found that podcasts can be an important part of their branding toolkits – important enough that they appear to be abandoning blogs for them.

This transition could be trace back as Millennials realized that they themselves were not reading many blogs. According to a recent online article from Jeff Bullas, over 41% of Millennials have no patience for text content that is too long. So if you want to say something, say it quick and say it well.

If they were not reading blog posts that much, their own audiences were probably not either.

 

millennials choosing podcasting over blogging

Why do podcasts appeal to Millennial podcasters and Millennial listeners?

Podcasts are great media for those with short attention spans. And today’s attention economy.

With their ever present earbuds in place, listeners can work out, drive to and from work and walk their dogs. In these environments, video doesn’t work. And blog posts don’t work.

Podcasts allows content to be delivered in a genuine, natural tone, so the podcaster can establish who they are as a person.

Podcasts are also a great medium to break down typically dense or “boring” topics like real estate, finance or insurance into digestible chunks.
And there are some successful examples of podcasting by Millennials who have chosen this medium over blogs to promote their personal brand.

  • Cristen Conger and Caroline Ervin began a podcast, “Stuff Mom Never Told You,” in 2014.
  • Katie Roach began her “Drunk Sex” podcast, hoping to open up conversations about sex.

Podcasting allows these Millennials to build a better rapport with their fans, with proven results in higher loyalty, higher engagement and more authority online.

Recorded in Studio C at the 511 Studios, located in the Brewery District in downtown Columbus, OH!

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. The podcast consultants at Circle270Media have over 30+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting. We strategically bring these worlds together with Podcasting.

You can email Brett at podcasts@circle270media.com to talk more about your new or established business podcast.