A new study (Q4 2021) from Borrel Associates shows small to medium-sized local businesses are aware of podcast advertising but need to be educated on how to purchase podcasts ads. Podcasters are in a prime position to monetize your podcast, more so than radio account executives.
It’s easy to take the same route as other attorneys and law firms in terms of marketing, but creating a podcast helps differentiate Yavitch & Palmer from the competition. In September 2021, Steve Palmer, the host, will be recording and publishing the podcast’s 200th episode.
The May 2021 eMarketer report sees average time spent daily with podcasts more than doubling from 2019 to 2023. Other digital audio will remain flat.