Google and Your Podcast Website

Google has started indexing podcasts. At their recent conference they announced that podcasts and podcast websites are appearing in regular search results. 

Don’t confuse Google podcasts with Google Play. Google is transitioning away from Play. 

They explain how they index podcasts in their developer Docs. 

Basically it says the podcast must have a dedicated home page, with a link pointing to your RSS feed. 

What does this mean? Your podcast needs a website. 

Google is actually transcribing the audio in the same way that they automatically do on YouTube, with the idea being that you would be able to search for something the podcast host said in the episode and it will show up in search results. 

So I think we can expect that all of the search optimization tricks people are doing on YouTube, like putting keywords in their titles, making sure that they actually say the keywords out loud, especially at the beginning of their video, all of that’s going to apply to podcasts now as well.

Moving forward, you are going to really need to think through your podcast episode titles, as well as the first paragraph of text in your show notes, and what you say at the introduction of the show. Google is going indexing that.

So far Google has not been a big player in the podcast space. But that will change having podcasts show up in regular Google search results both on mobile and on the desktop. This could be a game changer. This could mean that podcasts get a lot more distribution. 

I talk with long-time friend and colleague Chuck Francis. He is the owner of Take And Bake Marketing, as well as the owner of USAAccess, a web-hosting, video production and graphic design firm. My websites are hosted with USAAccess, full disclosure, but I bring him to the mic because of his knowledge around building websites, and how a website protects your podcast. We cover

  • Importance of owning your own website
  • Maintaining control of your own RSS feed(s)
  • WordPress for site and show management
  • Control your feed, and control where it lives

Affording College with Aaron Greene Podcast

Aaron Greene is the founder and CEO of College Liftoff. Alex, his wife, is the marketing director.

The podcast is utilizing their expertise in college planning. And what is interesting about the podcast and their industry, which is very, very young, is how they explain to their listeners that they have a problem that they need to address when they start preparing their students to go to college, financially.

Right now we’re looking at $1.3 trillion debt in college loans. And with their podcast, they’re looking to address this situation to help families get away from walking out of the four year, the six year, or the eight year college ride with as little a debt as possible.

Utilizing available scholarships, picking the best college that they should be picking for their student, all mixed in with trying to figure out how much information should they give away during each podcast.

It’s tricky.

But I think a lot of businesses do encounter this when they start to create a podcast that shows off their expertise in their field.

How much information do you give away?

And I think they do a great job of explaining their process and their mindset of what they do with the podcast.

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.

We Love Schools Podcast

Carole Dorn-Bell is my guest on this episode. She is a partner at Allerton Hill Consulting and a host of the podcast We Love Schools, along with consultancy partner Joel Gagne.

Allerton Hill Consulting does no advertising. So why a podcast? Especially when a podcast itself could be considered advertising?

Carole does a great job explaining why they thought of using a podcast. She also goes in depth on how they are implementing the podcast into their networking and support strategy. All the while not specifically supporting Allerton Hill Consulting.

This podcast is a great example for any business owner who is looking at podcasting but is afraid that it could come off, as she calls it, “too schmaltzy,” too much of an advertisement.

It doesn’t have to be. The We Love Schools podcast is really good example of that.

We Love Schools Podcast – Fresh Foods That Students Actually Eat

We Love Schools Podcast – The Big Blue Bus Of Washington Court House

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.