Google has started indexing podcasts. At a podcast conference they announced that podcasts and every podcast website are appearing in regular search results. Don’t confuse Google podcasts with Google Play. Google is transitioning away from Play. They explain how they index podcasts in their developer Docs. Basically it says the podcast must have a dedicated…
Aaron Greene is the founder and CEO of College Liftoff. Alex, his wife, is the marketing director. The podcast is utilizing their expertise in college planning. And what is interesting about the podcast and their industry, which is very, very young, is how they explain to their listeners that they have a problem that they…
Carole Dorn-Bell is my guest on this episode. She is a partner at Allerton Hill Consulting and a host of the podcast We Love Schools, along with consultancy partner Joel Gagne. Allerton Hill Consulting does no advertising. So why a podcast? Especially when a podcast itself could be considered advertising? Carole does a great job explaining why…