Despite podcasting being widely regarded as an excellent marketing solution to reach new clients and broaden your business exposure, it is not unusual to see professionals finding reasons stopping them from starting their podcast. Let’s focus on a potential set of fears preventing business owners from starting your business podcast.
Creating great content can take a ton of effort and time. But what if your best content could work for you, again and again, without having to create something new? Well, it can. Here’s how to repurpose your podcast content.
Done strategically, when you get interviewed on podcasts, you can trust that you will be heard by a highly targeted and engaged audience. If someone is willing to listen to a 30-60 minute interview with you, you can bet that they are interested in your topic.