Matty Staudt, from Amaze Media Labs, and I talk about how brands look at podcasting. And how podcasting is a means to an end – your business or brand goal.
As a small business, it can be extremely difficult to find your unique voice in your niche business category and marketplace. And then successfully reach your targeted audience. Consumers’ lives are saturated by advertising on a daily basis. So how can you create brand personality and make your business heard? One answer is podcasts.