Content is everything for a podcast. And for a B2B podcaster, creating content, or story, is the best way to help your listeners tell stories about your business. Shareable content and call to action, two major goals accomplished with great content becoming word of mouth. Brett Johnson is the owner and lead consultant at Circle270Media…
Tag: call to action
Podcast Advertising Revenues Climb in 2017
US podcast advertising captured $314 million in revenue in 2017. A rise of 86% year over year. The research predicts podcast revenue will surge to $659 million by 2020, a triple-digit 110 percent hike from 2017. http://www.iab.com/podcaststudy2018 https://www.warc.com/content/paywall/article/event-reports/ford_has_a_newer_idea_podcasting/121260 https://www.warc.com/content/paywall/article/warc-data/global_ad_trends_april_2018_radio_and_digital_audio_advertising/121663 Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. The podcast consultants at Circle270Media…
Podcast Marketing On Spotify
Spotify now has the Spotify Ad Studio, where you can create and manage audio campaigns on Spotify to market your podcast. I talk about how, when and why you should consider doing this. https://adstudio.spotify.com Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. The podcast consultants at Circle270Media have over 30+ years of…