Press Play Podcasts and Chase Smith

If you’re like me, you’re always on the hunt for a new podcast to add to your rotation. The trouble is that sometimes wading through the options can become overwhelming.

Luckily, there is a way to make the search a little less stressful–podcast networks!

If you are a listener, then podcast networks make finding a new show easy by curating quality content and putting it all in one place for you to find.

If you are a content creator, then being part of a podcast network can help increase your revenue and broaden your listener base. And as the podcasting business continues to grow, more and more podcast networks are launching.

Podcasters now are encountering a similar dilemma that bloggers faced a decade ago: as your show gains respectability and audience, how do you decide when’s the right time to join a podcast network? And what are the questions you should be asking for any suitors that come your way?

Podcast networks are looking for podcasts that are up in the tens of thousands of downloads, multiple times over. This is common among the largest podcast networks. Many won’t consider accepting a show unless it has a minimum of 50,000 downloads per episode. Given that most advertisers are chasing scale and buy ads based on CPM, some networks feel it’s not worth their while to take on smaller shows.

My guest found this approach frustrating; there were many podcasts out there, including his, that had managed to achieve a high degree of quality without meeting the 50,000 download threshold. It seemed like there may be an opportunity for a network to target these mid-tier shows.

Chase Smith – coordinates a podcast network called Press Play Podcasts .

Recorded in Studio C in the 511 Studios, located in the Brewery District in downtown Columbus, OH.

BBB SparkCast

Thanks to Jessica Kapcar, BBB of Central Ohio Communications Director, and host of the BBB SparkCast, for being my guest on this episode of Note To Future Me.

Recorded in Studio C at the 511 Studios, located in the Brewery District in downtown Columbus, OH!

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. The podcast consultants at Circle270Media have over 30+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting. We strategically bring these worlds together with Podcasting.

You can email Brett at podcasts@circle270media.com to talk more about your new or established business podcast.

5 Tips For Podcasting Success

Tips for podcasting success are a dime a dozen. Each podcaster has their own success tips, and are specific to their podcast. But there are some very good tips that cover all categories of podcasts. And to bring in another aspect of the ones I have chosen, I chat with Marty Daniels, long-time friend and media veteran in his own right, owner of Podovox Professional Podcast Services.

Our 5 tips we cover include:

1) Clarify and write down your “why”
2) Just get in there and do it
3) Energy management over time
4) Don’t worry about the stats
5) If you think you need help, you do need help.

Recorded in Studio C at the 511 Studios, located in the Brewery District in downtown Columbus, OH!

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. The podcast consultants at Circle270Media have over 30+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting. We strategically bring these worlds together with Podcasting.

You can email Brett at podcasts@circle270media.com to talk more about your new or established business podcast. www.circle270media.com