So you’re struggling to build momentum and continued interest around your podcast. The most difficult thing for many people is that it takes time to grow an audience. Podcasters want “instant gratification,” and get frustrated and lose interest when their show isn’t an immediate success.
Developing a podcast brand may be the last thing you think about when putting together your podcast. And this may be why most podcasters fail.
Content is everything for a podcast. And for a B2B podcaster, creating content, or story, is the best way to help your listeners tell stories about your business. Shareable content and call to action, two major goals accomplished with great content becoming word of mouth. Brett Johnson is the owner and lead consultant at Circle270Media…