US podcast advertising captured $314 million in revenue in 2017. A rise of 86% year over year.
The research predicts podcast revenue will surge to $659 million by 2020, a triple-digit 110 percent hike from 2017.
http://www.iab.com/podcaststudy2018
https://www.warc.com/content/paywall/article/event-reports/ford_has_a_newer_idea_podcasting/121260
https://www.warc.com/content/paywall/article/warc-data/global_ad_trends_april_2018_radio_and_digital_audio_advertising/121663
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. The podcast consultants at Circle270Media have over 30+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting. We strategically bring these worlds together with Podcasting.
You can email Brett at podcasts@circle270media.com to talk more about your new or established business podcast. www.circle270media.com