How to Turn Your Blog Posts into Podcasts (And Why You Should)
You might be thinking that starting a podcast isn’t right for your business. But that’s not the case.
You can turn your own blog content into podcast episodes that your audience can listen to while they drive to work, while they’re walking, while they’re working out — pretty much any time, anywhere.
Why should you turn blog posts into podcasts?
Everybody has their own preferred way to consume content; some people like to read, some like to watch videos and others like to listen. Turning your blog post into podcasts has a number of benefits for your business marketing objectives overall. You can widen your reach and connect with target audience members that you wouldn’t have encountered before. Just by repurposing your written content into audio content.
When users follow a podcast, they’re likely to listen to each podcast episode and stay through to the end. Written content more often is skimmed. In fact, 43 percent of people admit to skimming blog posts, according to OptinMonster.
Podcasts episodes may just be the perfect way to get your message absorbed by consumers.
Now that you know the “why”, here’s how to turn your blog posts into audio podcasts.
Determine your best blog posts
You need to determine which blog posts will best lend themselves to engaging podcast episodes. Not every single blog post on your website will make a great podcast episode.
When repurposing content in general, it’s good practice to repurpose the content that performed the best. You already know it works.
Now with an audio podcast, some of your blog posts that didn’t perform as well might make awesome podcast episodes. Your first steps will be to do some digging through your blog content and figure out what posts you’ll turn into podcast episodes.
You can also use a free tool like Google Analytics. To find your most popular pages, go to your website’s Google Analytics. Navigate to Behavior > Site Content > All Pages, you’ll be able to see page view data for every page on your site.
You can simply read some of your best blog posts using your own voice, you as the owner of your business. You do need to consider quality. No one will want to listen to your podcast if the audio is poor, or if it’s poorly edited.
Audio quality has been scientifically proven to have a significant effect on how listeners evaluate a speaker. Check out this study by USC and the Australian National University: “The quality of audio influences whether you believe what you hear”. It shows that audio quality influences whether people believe what they hear — and whether they trust the source of information.
This is where Circle270Media Podcast Consultants can help you. Our years of experience in content creation ensures that our clients create content that is effective and representative of their business. Find out more by contacting us on our website.
Promote your podcast
When your podcast episodes are ready for download, you’ve got to promote them. Don’t expect to send them out into the world and have tons of people flocking to listen to them.
After you’ve put them up on the platform of your choosing, whether it’s your own website or Circle270Media’s preferred media hosting platform, CaptivateFM, let people know it exists.
Start promoting your podcast episodes on all of your social media accounts. Send an announcement message to your email subscribers.
Also, revise the original blog post you are recording, announcing your podcast episodes. Embed the audio player provided to you by your media hosting platform on the blog page.
And in the future, all of your posts should include information about where to find your podcast as well.
Repurpose those blog posts into podcasts
Take these tips and start turning your awesome blog posts into entertaining, engaging audio podcasts. And turn avid podcast listeners into customers.
The easiest way to get started is to contact us at Circle270Media Podcast Consultants. Schedule a time on our calendar and let’s talk this through.
Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com.
Subscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
Email us at email@example.com to set up time to talk more about your new or established business podcast.