Day 28 of my 31 Day Podcast Challenge
You handle the marketing for your company. You’re thinking about starting a company podcast but you haven’t got round to doing it yet.
Don’t know quite where to start the conversation in the next marketing meeting?
Here are three great reasons why this form of audio content is just what your business’s content strategy needs.
Podcasts make marketing sense. Fewer people are reading. More people spend more time mobile devices, which means you need to adapt your content strategy to cater to these changes.
And when done right, this easily shareable content will allow your business’s message to reach your targeted audience.
Podcasts can be listened to anywhere and anytime.
How people consume content is changing. People are watching less TV and switching to online platforms. And most people don’t have time to read articles. All this means it’s getting harder and harder to reach potential customers.
Podcasts are quick and easy to consume. But what further sets them apart is that they don’t require undivided attention.
Here’s a quote from Chris Drucker from his blog. He writes about the speed appeal of podcasts:
‘The average blog posts is approximately 700-words, which can be read in about 5-minutes. However, the average podcast is 35-minutes which translates into 4,550 words, the equivalent of 6.5 blog posts.’
Podcasts slip easily into our daily lives. This will be appealing to your targeted audience. Your customers need content they can listen to while doing other tasks. Time is a precious commodity and podcasts provide businesses with a way to effectively reach consumers while doing other activities.
This means that your opportunity to reach your consumer is limitless.
You Can Sway Your Consumers Decisions
Podcasts allow your business to develop a personality and a voice. This is a powerful tool when seeking to influence your target consumers' decisions.
A podcast confirms your brand’s identity and becomes a valid source of information.
Once you’ve built this relationship of trust with your customers, you’ll be able to influence them during decision-making processes.
Podcasts have a long and indefinite shelf life.
When good content is created, you are creating company advertising with no time limit. It also means that old customers will return to your brand for information, and new ones will seek you out.
Podcasts aren’t a one-time creation. Once you’ve published them, they are available in your podcast library of episodes, indefinitely. They will have a similar shelf life to evergreen content—so long as you’re choosing topics with an intent to last.
This means you need to plan each piece of content carefully. Be prepared to adjust your content depending on how it’s received by your listeners. Make sure you continue to be seen as a reliable information source.
As the number of people listening to podcasts rapidly increases, it makes sense to tap into this market for your business.
Podcasts make economical sense. They require minimal investment and technology to get started. That’s why Circle270Media Podcast Consultants have been an important ally to all of our clients
Once integrated into your content marketing plan, they allow you to reach a wider customer base. This medium is also perfect to target and reach niche audiences.
The main resource required is your time, to ensure that the content you produce is worth listening to for years to come.
The list of businesses who have incorporated podcasting into their content marketing strategy continues to grow month after month. Even smaller businesses are tapping into the medium to reach greater audiences and increase profits.
If you haven’t already begun podcasting, consider this is your personal invitation to start the process.
Contact us, Circle270Media Podcast Consultants, and let’s discuss how you can integrate this medium into your marketing strategy.