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Podcast Launch Lessons From Radio

Posted on September 19, 2018November 27, 2019 by Brett Johnson

As Podcasters, we can learn from Radio.  The good and the bad.

Why compare a Radio station new format launch to a Podcaster Episode 0 launch?  Because we as Podcasters do a better job at it, and we need to recognize that we do. Whatever we do, as long as we do something. And not do what Radio does.

Here’s a video example of a recent format launch in Huntsville, Tennessee…

https://www.facebook.com/ALT929Huntsville/videos/1260040690804354/
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Yeah, if that was a Podcast launch, well, you know what the download numbers would look like.  Prepare, be prepared and launch your Podcast!

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.

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Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast.

www.circle270media.com

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