As Podcasters, we can learn from Radio. The good and the bad.
Why compare a Radio station new format launch to a Podcaster Episode 0 launch? Because we as Podcasters do a better job at it, and we need to recognize that we do. Whatever we do, as long as we do something. And not do what Radio does.
Here's a video example of a recent format launch in Huntsville, Tennessee...
Yeah, if that was a Podcast launch, well, you know what the download numbers would look like. Prepare, be prepared and launch your Podcast!
Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.
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Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast.