COVID-19 has taken its toll on many things. And podcasting is one of them.
Many podcasts, due to economics or lack of time, have or are in podfade, while hundreds of thousands of new podcasts have launched.
Carol Ventresca joins me on this episode.
She and I co-hosted an award-winning podcast that benefitted a small non-profit in Central Ohio. Because of COVID-19, the non-profit decided that the podcast would have to be put on pause indefinitely.
She was the executive director of the non-profit, while I was on the board of directors. We saw an opportunity to continue to deliver quality information and entertainment to those listeners (adults 50+).
We spent a few months of negotiating with the non-profit to move ownership of the podcast feed. Then we spent weeks brainstorming and planning the content of the new podcast. Finally, Looking Forward Our Way was launched in August 2020.
This episode covers our journey from transition to future plans for the podcast, the launch of a podcast in podfade.
We cover…
The beginnings that involved the podfaded podcast
-how and why we began the podcast for a non-profit
-the goals of that podcast for the non-profit
Setting up the transition of the podfaded podcast into the launch of the new podcast
-why non-profit let the podcast podfade
-why we saw this as an opportunity to continue to work together and launch a new podcast
Planning details for the launch of the podcast in podfade
-our agreement as co-hosts for the launch of the new podcast
-process of deciding a new name
-division of work and shared responsibilities
-opportunity to launch numerous additional marketing options that were not available
- New hosting platform – CaptivateFM
- Website
- WordPress based
- Newsletter
- Social media
- Expanded topics
- How we are tracking our topics
- Guest interviews
- New recording facilities
- Outsourcing our work and co-hosting talents
And finally we offer some advice for launching a new podcast from a podfade situation.
Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com
Subscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed. As well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.