What does it mean to go beyond being a “podcaster?”
My guest on this episode is Matty Staudt. He’s been making podcasts for entertainment and business for over 14 years. Since cracking the mic at 16, audio has been his life at such companies as CBS, Stitcher, iHeartRadio and currently Amaze Media Labs.
According to Eric Nuzum, podcasters are audio makers, but they’re not in the audio business. Following his podcasting masterclass at Radiodays Europe in September, the veteran creator, strategist, and Magnificent Noise co-founder was asked to deliver five ideas around podcasting.
“Idea Number 1: Don’t be a podcaster.” Nuzum encourages podcasters and radio producers alike to think of themselves as “audio makers.” Worrying about platforms will only limit your perceived versatility. To let go of that label of being a podcaster now is to save yourself existential anxiety in 10 years when something new comes along.
“Idea Number 4: You are not in the audio business.” Those that make podcasts are in the community building business, Nuzum says: “You are establishing a hub for a community of people who love a subject or a topic and want to…interact about it.” Fostering that hub isn’t optional if you plan to grow.
“You are not in the audio business; you are in the community building business.”
Matty and I talk about how brands look at podcasting, and their mindset on how podcasting builds community. And how podcasting is central to community building and engagement for businesses and brands.
It’s about looking at podcasting as a means to an end – your business or brand goal.
Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com
Subscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed. As well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.