Matty Staudt, from Amaze Media Labs, and I talk about how brands look at podcasting. And how podcasting is a means to an end – your business or brand goal.
Turning your blog post into podcasts has a number of benefits for your business marketing objectives overall. You can widen your reach and connect with target audience members that you wouldn’t have encountered before. Just by repurposing your written content into audio content.
Big changes are coming to Google Podcasts involving podcast search and discovery. Podcasts are going to become extremely searchable. Google will be taking podcast search even deeper, based on what’s said IN your podcast.