How To Launch A Branded Podcast

I continue my conversational series with Marty Daniels, owner of Podovox. This time around, we take a look How To Launch A Branded Podcast. Marty and I are asked this often from businesses. We look at six different things that we ask our clients before jumping in to creating branded podcasts. 

The six things we look at are: 

1) define your audience, 

2) define your goals,

3) focus on what makes your brand awesome, 

4) define your podcast voice, 

5) know how to engage your listeners,  

6) the investment.

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.

Affording College with Aaron Greene Podcast

Aaron Greene is the founder and CEO of College Liftoff. Alex, his wife, is the marketing director.

The podcast is utilizing their expertise in college planning. And what is interesting about the podcast and their industry, which is very, very young, is how they explain to their listeners that they have a problem that they need to address when they start preparing their students to go to college, financially.

Right now we’re looking at $1.3 trillion debt in college loans. And with their podcast, they’re looking to address this situation to help families get away from walking out of the four year, the six year, or the eight year college ride with as little a debt as possible.

Utilizing available scholarships, picking the best college that they should be picking for their student, all mixed in with trying to figure out how much information should they give away during each podcast.

It’s tricky.

But I think a lot of businesses do encounter this when they start to create a podcast that shows off their expertise in their field.

How much information do you give away?

And I think they do a great job of explaining their process and their mindset of what they do with the podcast.

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.

Networking Rx Podcast

In this episode, I interview Frank Agin, Founder and President of AmSpirit Business Connections, and host of the podcast Networking Rx.  Frank is putting in an extraordinary amount of time networking with his podcast. And his podcast has the unique flavor that it is designed to help him expand his AmSpirit Business franchise base.  

Not only does he produce a podcast that provides insight on networking, but it builds his branding for AmSpirit. He’s just a few months in, but he already knows this podcast will do what he set out for it to do.

Recorded in Studio C at the 511 Studios, located in the Brewery District in downtown Columbus, OH!