If you thought podcasts were just a fun way to create content for your prospective customers….think again! It’s now become a vital way to do so.
The May 2021 eMarketer report sees average time spent daily with podcasts more than doubling from 2019 to 2023. Other digital audio will remain flat.
The biggest benefit of starting a guest focused podcast is that it can give you access to influencers and people who you personally look up to. So how do you get traction to attract guests for your guest focused podcast?