The biggest benefit of starting a guest focused podcast is that it can give you access to influencers and people who you personally look up to.
You should always be bringing on guests your listeners will benefit from. From there, make sure they
- have a story to tell or something to teach that your audience will benefit from
- are someone that you personally have an interest in talking to
So keep in mind, there is a ton of competition in the guest focused podcast genre. And the most highly sought after guests are probably targeting podcasts with the biggest reach.
These would be podcasts with downloads that are highly concentrated within the top 1% of shows.
So how do you get traction to attract guests for your guest focused podcast?
Let’s go over some tips for connecting with quality guests for your podcast that will help fulfill the potential of your concept.
Well-known guests are the easiest solution to attracting listeners. They have fans who consume everything they create.
Good news: There are famous people who are willing to appear on just about any podcast—no matter how small—while promoting a launch, like a new book, new film, new project, new business venture, even a new podcast. They make it a goal to be hyper prolific.
Build a system around identifying famous people who want to be on a guest focused podcast
For authors, browse Amazon’s “coming soon” book list and make a list of authors.
Search podcast guests on big shows to see if they recently launched.
Use YouTube to find famous people who appear on smaller podcasts. Search “their name + podcasts” and see who shows up on smaller podcasts with small numbers of listeners.
Reach out to them to entice them to come onto your show
Highlight how their subject matter expertise overlaps your audience’s interests.
Always offer them as many podcast assets as possible. Links to the show, customized artwork, three to four audio highlights, and a link to the transcription, just to name a few. Get creative.
Now use their appearance to hook other huge guests. Your first big-time guest acts as social proof that your show is worthwhile.
Work with us to create your business podcast that stands out
Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com
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Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
Email us at firstname.lastname@example.org to set up time to talk more about your new or established business podcast.