So you’re struggling to build momentum and continued interest around your podcast. The most difficult thing for many people is that it takes time to grow an audience. Podcasters want “instant gratification,” and get frustrated and lose interest when their show isn’t an immediate success.
Podcasting may be the next step in brand building your personal brand beyond your blog. You have a message that needs to get out there. And audio can help you do this faster.
Turning your blog post into podcasts has a number of benefits for your business marketing objectives overall. You can widen your reach and connect with target audience members that you wouldn’t have encountered before. Just by repurposing your written content into audio content.