Today’s business owners are savvier and competitors are more numerous. This means when finding sponsors for your Podcast, there’s little room for mistakes. Marc Wayshak, in a recent Entrepreneur article, points out nine “rookie” mistakes. Here are four to highlight from his list. Recorded in Studio C at the 511 Studios in the Brewery District,…
Category: sales
Podcast Advertising Revenues Climb in 2017
US podcast advertising captured $314 million in revenue in 2017. A rise of 86% year over year. The research predicts podcast revenue will surge to $659 million by 2020, a triple-digit 110 percent hike from 2017. http://www.iab.com/podcaststudy2018 https://www.warc.com/content/paywall/article/event-reports/ford_has_a_newer_idea_podcasting/121260 https://www.warc.com/content/paywall/article/warc-data/global_ad_trends_april_2018_radio_and_digital_audio_advertising/121663 Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. The podcast consultants at Circle270Media…
Is Your Podcast Ready For Sponsors?
If you don’t have advertising now, these are the steps you need to execute immediately to prep your podcast for sponsors. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. The podcast consultants at Circle270Media have over 30+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting. We strategically bring these…