Podcast hosts will change over time. How should your company prepare for it? The key word there is prepare, and keep the podcast’s mission at the forefront. Stephanie Evans and Michelle Wilson are my guests on this episode. After Michelle left the her executive director position at the TriVillage Chamber Partnership and hosting duties of…
Category: sponsorship
How To Stop Sounding Like A Sales Rookie
Today’s business owners are savvier and competitors are more numerous. This means when finding sponsors for your Podcast, there’s little room for mistakes. Marc Wayshak, in a recent Entrepreneur article, points out nine “rookie” mistakes. Here are four to highlight from his list. Recorded in Studio C at the 511 Studios in the Brewery District,…
Programmatic Dynamic Ad Insertion
Dynamic ad insertion can be a great way to make a few dollars as well as begin to train your listeners to become accustomed to ads in your podcast. But if you don’t start to format your podcast to make it sound good, there goes your listeners. Here’s how to keep from alienating your audience….