Your podcast name and episode titles are the biggest factors in helping listeners find your podcast. Not so with search in podcast apps.
Big changes are coming to Google Podcasts involving podcast search and discovery. Podcasts are going to become extremely searchable. Google will be taking podcast search even deeper, based on what’s said IN your podcast.
For companies, podcasting can be a compelling opportunity to interact with your clientele, become noticeable among your competitors, and help you and your business turn into an industry frontrunner and professional.