Podcasting With Purpose, For You and Your Business

Why are you creating a podcast for your business?

 

Whatever your reason(s) are, you should be constantly aware of what those reasons are, because they are keys to not only personal satisfaction but your business success.

One important way to measure how your podcast is stacking up is measuring it against its mission statement. In other words, is your podcast doing what you want it to do for your business?

You have a mission statement for your business. If you don’t have a mission statement for your podcast, let’s fix that.

Create A Podcast Mission Statement,  For You and Your Business

The whole process could take you anywhere from 15 minutes to two weeks. There is no perfect amount of time for the process, as long as you go through the process.

Grab a notebook, journal, pen and paper, laptop, whatever you use to help you think and process information. This will work better for you to find a place that you won’t be disturbed or distracted.

Think about where you are now with your podcast (Today) and where you want to be (Tomorrow). While Today is right now, Tomorrow is your vision. What action(s) do you need to take, or what do you need to change to get you from Today to Tomorrow? How can you make this vision for your podcast a reality?

Do some brainstorming on this for up to 20 minutes.

Now, take about another 20 minutes to make a list of the qualities you value, the things that mean the most to you personally. Start with 10 or so values. These could include things like family, wealth, kindness, loyalty, integrity, fun, hard work, etc. They don’t have to anything with the podcast. The time you put into this exploration of your values will serve as the guiding principles to help you accomplish your mission.

Narrow down that list of values to three. Use the process of elimination to cross out “secondary values” until you have three core values remaining.

Write about how those three core values will help you live out or reach your vision. It might help if you define what each of these values means to you.

Make it actionable. Craft a statement. “I am” or “I will.” This will express your core values through your podcast to accomplish your vision. Take your time, and go through several drafts. When you’re done, you’ll have a mission statement for your podcast.

 

Purposefully Podcasting, For You and Your Business

Now that you went through all of that work, post your mission statement somewhere you can easily reference it.

You can then use your mission statement to:

  • Remind you of your show’s purpose when hit the wall
  • Understand your own business story
  • Make the hard decisions when you have to, like turning down a interview guest, or being a guest on someone else’s podcast that doesn’t match your mission and business direction
  • Guide you toward your podcasting goals
  • Remind you that you what you are producing is good for you and your business

Set an appointment with yourself every six months to review your mission statement. It’s healthy and good practice to review. If no changes are made, or you tweak it here and there, the better your next six months will be. You and your business change over time as well. Your podcast needs to be right there with the changes.

Recorded in Studio C at the 511 Studios, located in the Brewery District in downtown Columbus, OH!

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. The podcast consultants at Circle270Media have over 30+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting. We strategically bring these worlds together with Podcasting.

You can email Brett at podcasts@circle270media.com to talk more about your new or established business podcast. www.circle270media.com

6 Reasons To Add Podcasting To Your Content Marketing Strategy

You own a business, you have some competition. Maybe your service or product is superior to others  in your market.

Maybe not.

And you don’t want to enter into any pricing war with your competition. Instead, concentrate on making sure your target market knows that your company is the right one for them.

Until they believe, they will never buy from you.

How can you set yourself apart from the competition? Publishing content online is a great first step. It has to be high-quality material that truly helps your target market. Your published pieces need to earn trust, build goodwill, and position you as an authority in your industry.

The key to successful content marketing? Those potential customers in your target market are struggling with something. That something is keeping them up at night. They want specific results, and you need to remember they’re willing to pay for it.

 

Because we live in the information age, they’re more than likely searching for information online  – smartphones, smart speakers, or their laptops and computers.  They’re searching for answers – content that can help them find a solution.

This is exactly why every business today needs a content marketing strategy. A sound plan ensures your target market will find you when they start looking for answers.

Content that is well-researched and carefully written helps your target audience. The only cost to them is their time.

Additionally, it’s crucial that all content includes a specific call to action, or CTA.  Your target audience expects a next step. Give it to them. It will help you to start build relationships and to acquire customers.

There are as many different types of content as there are people searching for it. Blog posts, magazine articles, videos, webinars, white papers and e-books are some of the most common. And because there are so many options, the sheer possibilities can leave many entrepreneurs and businesses feeling overwhelmed.

And to that end, they sit on the sidelines and do nothing.

So here’s what this is all about. My recommendation: If you’re not already engaging your target market with podcasts, here are 6 reasons why, and how to prepare to publish your first piece of audio content.

1. It’s convenient to consume.

2. It increases your reach and grows your audience.

3. It builds trust with your audience.

4. It helps you stand out from your competitors.

5. It helps you grow your customer base.

6. It gives you a forum to interview experts in your industry.

Recorded in Studio C at the 511 Studios, located in the Brewery District in downtown Columbus, OH!

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. The podcast consultants at Circle270Media have over 30+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting. We strategically bring these worlds together with Podcasting.

You can email Brett at podcasts@circle270media.com to talk more about your new or established business podcast. www.circle270media.com

5 Steps To Get Approval For Your Company Podcast

Everyone wants innovation in their company. Here are 5 steps to help you get the approval of your podcast project for your company.

5 Steps To Get Approval For Your Company Podcast Project

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. The podcast consultants at Circle270Media have over 30+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting. We strategically bring these worlds together with Podcasting.

You can email Brett at podcasts@circle270media.com to talk more about your new or established business podcast. www.circle270media.com