A big thanks to Mike Rudd of Hutchison Media and Marketing Fun with Mike for asking me to be a guest speaker at the August Marketing Mastery Club. The club meets monthly, and this month he covered for the group blogs, vlogs, and podcasting.
One important takeaway I felt is worth noting is the similarities all three mediums have with each other. I think Amy Landino covered it well in her vlog Mike presented.
1) If you are going to put all this work into your blog/vlog/podcast, ask for their attention - to subscribe, for feedback, to share!
2) Consistency in everything. Not just how often, or when you publish. Your brand, cover art, content, your promise to the subscriber, your promise to your audience.
3) The content you create is for someone else. Make sure your listener/viewer/reader wants to share the content you create.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. The podcast consultants at Circle270Media have over 30+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting. We strategically bring these worlds together with Podcasting.