Why Millennials Are Choosing Podcasting Over Blogging To Build Their Personal Brands
According to a recent Forbes online article, Has Millennial Travel' Gone Too Far?, Millennials are on the move far more than generations before them and their mobile devices are their lifelines.
Millennials want to stay connected. Millennials want to make their mark. To do these, more and more millennials are developing a personal, as well as a professional brand, that they can expand into a growing community.
Early on, Millennials was encouraged to create blogs and websites with portfolios.
Podcasts were rarely mentioned. But Millennials have found that podcasts can be an important part of their branding toolkits – important enough that they appear to be abandoning blogs for them.
This transition could be trace back as Millennials realized that they themselves were not reading many blogs. According to a recent online article from Jeff Bullas, over 41% of Millennials have no patience for text content that is too long. So if you want to say something, say it quick and say it well.
If they were not reading blog posts that much, their own audiences were probably not either.
Why do podcasts appeal to Millennial podcasters and Millennial listeners?
Podcasts are great media for those with short attention spans. And today’s attention economy.
With their ever present earbuds in place, listeners can work out, drive to and from work and walk their dogs. In these environments, video doesn’t work. And blog posts don't work.
Podcasts allows content to be delivered in a genuine, natural tone, so the podcaster can establish who they are as a person.
Podcasts are also a great medium to break down typically dense or “boring” topics like real estate, finance or insurance into digestible chunks.
And there are some successful examples of podcasting by Millennials who have chosen this medium over blogs to promote their personal brand.
- Cristen Conger and Caroline Ervin began a podcast, “Stuff Mom Never Told You,” in 2014.
- Katie Roach began her “Drunk Sex” podcast, hoping to open up conversations about sex.
Podcasting allows these Millennials to build a better rapport with their fans, with proven results in higher loyalty, higher engagement and more authority online.
Recorded in Studio C at the 511 Studios, located in the Brewery District in downtown Columbus, OH!
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. The podcast consultants at Circle270Media have over 30+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting. We strategically bring these worlds together with Podcasting.
You can email Brett at firstname.lastname@example.org to talk more about your new or established business podcast.