If you’re like me, you’re always on the hunt for a new podcast to add to your rotation. The trouble is that sometimes wading through the options can become overwhelming.
Luckily, there is a way to make the search a little less stressful–podcast networks!
If you are a listener, then podcast networks make finding a new show easy by curating quality content and putting it all in one place for you to find.
If you are a content creator, then being part of a podcast network can help increase your revenue and broaden your listener base. And as the podcasting business continues to grow, more and more podcast networks are launching.
Podcasters now are encountering a similar dilemma that bloggers faced a decade ago: as your show gains respectability and audience, how do you decide when’s the right time to join a podcast network? And what are the questions you should be asking for any suitors that come your way?
Podcast networks are looking for podcasts that are up in the tens of thousands of downloads, multiple times over. This is common among the largest podcast networks. Many won’t consider accepting a show unless it has a minimum of 50,000 downloads per episode. Given that most advertisers are chasing scale and buy ads based on CPM, some networks feel it’s not worth their while to take on smaller shows.
My guest found this approach frustrating; there were many podcasts out there, including his, that had managed to achieve a high degree of quality without meeting the 50,000 download threshold. It seemed like there may be an opportunity for a network to target these mid-tier shows.
Recorded in Studio C in the 511 Studios, located in the Brewery District in downtown Columbus, OH.