Google and Your Podcast Website

Google has started indexing podcasts. At their recent conference they announced that podcasts and podcast websites are appearing in regular search results. 

Don’t confuse Google podcasts with Google Play. Google is transitioning away from Play. 

They explain how they index podcasts in their developer Docs. 

Basically it says the podcast must have a dedicated home page, with a link pointing to your RSS feed. 

What does this mean? Your podcast needs a website. 

Google is actually transcribing the audio in the same way that they automatically do on YouTube, with the idea being that you would be able to search for something the podcast host said in the episode and it will show up in search results. 

So I think we can expect that all of the search optimization tricks people are doing on YouTube, like putting keywords in their titles, making sure that they actually say the keywords out loud, especially at the beginning of their video, all of that’s going to apply to podcasts now as well.

Moving forward, you are going to really need to think through your podcast episode titles, as well as the first paragraph of text in your show notes, and what you say at the introduction of the show. Google is going indexing that.

So far Google has not been a big player in the podcast space. But that will change having podcasts show up in regular Google search results both on mobile and on the desktop. This could be a game changer. This could mean that podcasts get a lot more distribution. 

I talk with long-time friend and colleague Chuck Francis. He is the owner of Take And Bake Marketing, as well as the owner of USAAccess, a web-hosting, video production and graphic design firm. My websites are hosted with USAAccess, full disclosure, but I bring him to the mic because of his knowledge around building websites, and how a website protects your podcast. We cover

  • Importance of owning your own website
  • Maintaining control of your own RSS feed(s)
  • WordPress for site and show management
  • Control your feed, and control where it lives

Broadcasters Meet Podcasters?

Joining me is Marty Daniels, owner of Podovox Professional Podcast Services.

Podcast Movement 2019, or PM19, includes a conference track entitled Broadcasters Meet Podcasters. One session in this track is called Branded Podcasts: Revenue Opportunities for Radio.

We have the inside information about this session, and offer our insights to radio advertisers who are going to be presented this marketing idea.

The good and the bad.

For the third consecutive year, Jacobs Media is partnering with the organizers of Podcast Movement conference. This track is designed to help the radio and podcast industries to discuss how the two sectors can work together. In what’s been dubbed a conference-within-a-conference, the three days of sessions in Orlando in August 2019 focuses not only on successful podcasting strategies but also where podcasting is heading.

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.

We Love Schools Podcast

Carole Dorn-Bell is my guest on this episode. She is a partner at Allerton Hill Consulting and a host of the podcast We Love Schools, along with consultancy partner Joel Gagne.

Allerton Hill Consulting does no advertising. So why a podcast? Especially when a podcast itself could be considered advertising?

Carole does a great job explaining why they thought of using a podcast. She also goes in depth on how they are implementing the podcast into their networking and support strategy. All the while not specifically supporting Allerton Hill Consulting.

This podcast is a great example for any business owner who is looking at podcasting but is afraid that it could come off, as she calls it, “too schmaltzy,” too much of an advertisement.

It doesn’t have to be. The We Love Schools podcast is really good example of that.

We Love Schools Podcast – Fresh Foods That Students Actually Eat

We Love Schools Podcast – The Big Blue Bus Of Washington Court House

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.