Broadcasters Meet Podcasters?

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Brett:
As you know, Marty, Broadcasters Meet Podcasters, a track this year at Podcast Movement '19.

Marty:
Yeah, hallelujah. Finally.

Brett:
Three years, hallelujah. No, but three years in a row, Jacobs Media has presented this track at Podcast Movement. Podcast Movement is coming up for 2019 in Orlando, middle of August. I think it's pretty much the start of hurricane season. Yay!

Marty:
It's beautiful that time of year.

Brett:
Oh, yeah. But it's a conference track that Podcast Movement has expanded on, and Jacobs has really, actually, done a pretty good job of bringing it along. I think, giving more focus for broadcasters to take a look at podcasting.

Marty:
Yeah, yeah, yeah. I don't think there's been any organization as active as Jacobs when it talks about bringing podcasting into the fold of broadcast.

Brett:
I believe so. You're right. They've done a great job with it. They've done a great job with it. Yeah, I think they're looking at it holistically, that it's a good thing. Don't look at it as a distraction. You can make some money from it, and you can help your clients make some money from it.

Marty:
It's an additional product in your arsenal.

Brett:
Exactly. Exactly. And we are audio experts.

Marty:
Yeah.

Brett:
Or so proclaimed to be when we were in radio.

Marty:
Yeah. That was, like, just a little 25-year stint of my life though.

Brett:
Mine too, and now we're out.

Marty:
That's right.

Brett:
Now we're out, and we're talking about it outside, looking in. But I wanted to kind of go over what's going on with this Podcasters Meet Broadcasters. I should say, I'm gonna call it right, Broadcasters Meet Podcasters track.

Marty:
Sure.

Brett:
A lot of radio people there. Now, I'll give you a little background when I went to Podcast Movement '18 last year in Philly.

Marty:
Okay.

Brett:
I can tell you without a doubt, there are very few podcasters that went to the Broadcasters Meet Podcasters track.

Marty:
Yeah.

Brett:
Guarantee it. And I heard of that, and I saw that very few did. They didn't mingle outside either. Radio people kind of kept their cliques together. You saw them going in their hoards walking around.

Marty:
Yeah, yeah. You guys are recording from your house. We have these big-ass studios.

Brett:
Exactly.

Marty:
I'm not down with this.

Brett:
Hopefully, this year that will be different. I hope so because I think both can learn from each other. In a holistic way, both can learn from each other. Podcasters can learn from broadcasters and vice versa.

Marty:
I hope so. I hope so.

Brett:
Yeah. It would be nice.

Marty:
Because radio has forgotten so much of what it actually is that that's why so many broadcasters are taking the leap into podcasting.

Brett:
Right.

Marty:
Or so many guys are finding their way over to XM Sirius.

Brett:
It's the freedom. It's the, "Hey, I can do that now? I don't have to look at a clock anymore?" Sort of thing.

Marty:
Right. Or the consultant.

Brett:
That too. Right.

Marty:
Beat 'em out, yeah.

Brett:
So, looking at what's going on, just to kind of give us some highlights so we have a reference point, and listener, we'll get you to where we're gonna go with this, so you kind of know what's going on, but it kicks off on Wednesday. They have a keynote speaker-

Marty:
Are they the ones that really screwed the pooch to radio? Is that what happened?

Brett:
You know, I think I've heard that.

Marty:
Yeah.

Brett:
I think so. But, you know, that's another episode. We'll talk about that. A track called Radio Leaders on Their Podcasting Strategies. True Crime, Turning Local Events into Hit Podcasts. Nothing like hitting a category that's hit its peak already.

Marty:
Right.

Brett:
Yeah.

Marty:
Yes, [Serial]. I remember that from a few years ago.

Brett:
Yeah. Branded Podcast Revenue Opportunities for Radio. Please put a bookmark in that, folks, because we're gonna come back to that, all right? And have a little bit of fun with that one.

Marty:
Not that it's a bad thing.

Brett:
No, but we're gonna … That's the main reason that Marty and I are together today. Keynote NPR and Audible veteran, Eric Nuzum – The Tweet that Could Define Podcasting Future.

Marty:
Right.

Brett:
10:1,5 that day, What Public Radio Knows that You Don't. And I tell you, folks, they're probably not going to tell you during that session. Real Listener Feedback – Podcast Movement's First Live Focus Group, could be interesting. Raise Your Voice, Smart Speaker Strategy for Podcasts. That may be the best one of the whole track. And that's another episode that we'll have to venture into in regards to-

Marty:
I have to hear why that might be the best.

Brett:
…audio search.

Marty:
Okay. Yeah, yeah. Well, assuming Google get-

Brett:
Setting yourself up for audio search. Yeah.

Marty:
Yeah, yeah.

Brett:
Podcast Makeover: Professional Broadcasters Critique Up and Coming Podcasts. Don't even go to that one.

Marty:
No, that's so lame.

Brett:
Popular Music in Pocasts. Here it comes. Big, big news coming out during Podcast Movement about podcast music.

Marty:
Really?

Brett:
Yes.

Marty:
Talk to me about that.

Brett:
I don't know what it is yet, but it's coming out. They're making a big, big stink about this other podcast, I'm hearing, that know the inside scoop. You're gonna be able to get music in your podcast for some price. May be not bad pricing.

Marty:
Really?

Brett:
It's gonna happen. Yeah.

Marty:
That's fascinating.

Brett:
They've come up with a solution for it.

Marty:
Right. For those of you who don't know podcasting, it has been virtually taboo to put like a Bob Dylan song or a Beatles song or a Lady Gaga song, and not because of any opposition to the music, but because the licensing is so … It is so complex to figure out exactly what you would pay to put a song in a podcast, and there's just no way to do it, so this is really, really exciting stuff.

Brett:
Yeah.

Marty:
So, all those podcasts you hear them using like, you know, actual tunes off your radio and XM Sirius, they're doing it illegally right now. Every one of them. Every one of them.

Brett:
Right. What this will do is open up another genre of podcasts.

Marty:
That's right. Absolutely.

Brett:
It will open it up in regards to a lot of people that are wanting to do a music podcast. Whether it's maybe a podcast all about Rush, all about Depeche Mode, whatever, you're gonna be able to do that now. It's gonna cost you a little bit of money. Again, I don't know the details, but apparently this news is going to be very beneficial to podcasting and podcasters.

Marty:
Sure. I'm excited about that. I would go just for that for crying out loud.

Brett:
Later on during Podcast Movement, Speed mentoring, Talk Directly with Podcasting Leading Experts.

Marty:
No idea what that is.

Brett:
Apparently there would be some from radio, but okay, anyway. Now they've actually … I take that back. They do have some experts within the field, like Rob Greenlee.

Marty:
Sure.

Brett:
Dave Jackson.

Marty:
Eh.

Brett:
Seth Wrestler.

Marty:
Okay, Seth, I buy into.

Brett:
Ed Ryan, I-

Marty:
What qualifies as an expert? Is it just a guy that's done a podcast?

Brett:
I guess, or like an Ed Ryan who puts together a daily-

Marty:
Clickbait.

Brett:
-clickbait. Yeah. So, that's it right there. Let's kind of go back to that branded podcast idea.

Marty:
Yeah.

Brett:
Just recently. This is kind of inside baseball stuff. There was a webinar helping radio stations increase their podcast revenue called Branded Podcasts – How to Sell Branded Podcasts.

Marty:
Very catchy.

Brett:
And it was a good webinar. I'm not gonna say who put it together because it's really neither here nor there. It's just knowledge that it's out there to help radio stations with their clients to create podcasts. Now, both you and I know branded podcasts are a good idea.

Marty:
Absolutely. Fantastic idea.

Brett:
They are a good idea. After this conference you're going to be called upon as a business owner, "Hey, we're doing a branded podcast. This is our new initiative. We wanna talk to you about this. This is the coolest, newest thing, and here's what we're going to do." So, let's talk about what to be aware of.

Marty:
Yeah, sure.

Brett:
And also the pros and cons, what to be aware of. For me, the pros are, yeah, look at it. It's a radio station. They have studios, professional studios, because if you don't have it in your office or your business, it's an opportunity.

Marty:
Okay.

Brett:
Okay. What do you think pro?

Marty:
Well, pro, I think it is a way to extend your voice. I think podcasting is an evergreen medium that is a no waste medium because it goes out into the interwebs, and it stays there forever, so as long as you're putting your message out that represents your business, your business model, your plan, your ideals, do it.

Brett:
I think we have a lot of list of cons for this one, though, that's the problem.

Marty:
Sure.

Brett:
Again, both of us having the large amount of time in radio, we know exactly what drives radio and radio reps and radio station ownership and management.

Marty:
Right. And to be clear, Brett was in the sales and marketing side of radio. I did some sales and marketing, but I was primarily in programming.

Brett:
Right.

Marty:
So, that being said-

Brett:
That being said.

Marty:
-there are cons of using radio for all of that.

Brett:
Namely, just beware that they have incentives of their own to get you to do this. Okay. The concept is going to be they're gonna come in and talk to you about … They're gonna create this branded podcast potentially, maybe, it's going to be one of their on-air people that's gonna do a podcast about local breweries, okay? And you own a local brewery, you know? You make your own beer, and that sort of thing, a craft brewer, okay? So, they're gonna wanna talk to you. They're gonna wanna interview you along with five or six other craft brewers in your market. Each episode stands alone. It's gonna be a great series. It will be because that on-air person is into craft brewing.

Marty:
Right.

Brett:
They love it. They want to get into your business. They want to know "Why'd you do this?" And the different flavors, what's coming up and such like that. So, that series is gonna be out on their website, and it's gonna be promoted, listened to.

Marty:
It's gonna be easy to talk about for any of the personalities that they have recording breaks, you know, they're gonna be able to cross-mention it across all their, you know?

Brett:
To that end, say yes to that.

Marty:
Sure.

Brett:
It's a great PR piece. Take the audio. Use it for yourself. They're gonna talk to you about it. You're gonna have a blast.

Marty:
Yep.

Brett:
About two or three weeks later, you're gonna get a call from your sales rep saying, "Hey, did you have a fun time?"

Marty:
"Mm-hmm."

Brett:
"You want to create your own podcast?".

Marty:
"Ooh!"

Brett:
"We can do that. Let's do that."

Marty:
"Okay. What are we gonna talk about?"

Brett:
"Well, what do you wanna talk about?"

Marty:
"Oh, no. But I, you know, I do my craft brew, I do my brewery."

Brett:
"Right, right, right. But let's talk about your craft brewery. So, what do you wanna talk about?"

Marty:
"Uh, my beer."

Brett:
"Okay, so let's go in studio, and we'll talk about a beer week. How's that?"

Marty:
"Um, sounds a little thin."

Brett:
"Yeah, it does, doesn't it?"

Marty:
"Yeah."

Brett:
"But we're gonna charge you $3,000 a month to do that though because-"

Marty:
That's right, because you're gonna get an ad schedule with it.

Brett:
"-an ad schedule, our radio station's a bullhorn. I have qualitative here to show you that our listeners loved craft beer."

Marty:
"Ratings that show you have?"

Brett:
"No, no, no, not ratings qualitative because, you know, we don't subscribe. You know, I've got all qualitative to show you."

Marty:
"Okay."

Brett:
"And we're gonna put it on our website, but I can't show you the numbers on the website, the views on it, you know?"

Marty:
"Yeah, because that just doesn't work right now."

Brett:
"Yeah, and don't ask me how many people really go to our website or listen to audio on our website."

Marty:
Right. It kind of reminds me of one of those infomercials from the '70s where the Asian kids were, like, slamming their hands down on the thing.

Brett:
Exactly.

Marty:
That's how many there are.

Brett:
So, what we're saying is yes, the follow-up call from the sales rep could be good. If you're interested in doing a podcast, go ahead and do it, but be careful. Know why you're doing this podcast.

Marty:
Have strategy.

Brett:
Have a strategy of why you're doing it. What we're saying is the radio station probably won't bring a strategy to you.

Marty:
That's right.

Brett:
It's the they're going to take the emotional high that you're off of from doing that podcast and having all that love given to you by the on-air person and the sales staff and maybe a few listeners that came in and said, "Wow, we heard you on Joe show podcast."

Marty:
Think about this, man, isn't it natural that when somebody does something like that, they go, "Hey, guys, I'm going to be, and check this out." They're gonna tell all their closest friends and family. They're gonna tell all their best customers about it, so they make sure that they know that this podcast they're on, that's about me.

Brett:
Mm-hmm. Sure.

Marty:
It's about my expertise. You're gonna get instant gratification from the closest people around you. That's great. They're already fans of yours.

Brett:
Right.

Marty:
You don't need a radio station to talk to them. You don't need to pay a radio station $3,000 a month to talk to them because you can talk to them, and chances are they will pay you for your beer.

Brett:
Right. Probably so.

Marty:
Just saying. There's a chance.

Brett:
Right. So, us giving you this information is arming you to throw back some questions to them because, again, inherently, this whole idea is a good idea because the radio station does have opportunities to help you grow your business. If you strategically take a look at how you create your own podcast as a season, okay? Could be that they come back and say, "Hey, would you like to create your own series?" Could be six or seven episodes. Good. Look at it that way. Now, look at how you're gonna do those six or seven, okay? Is your craft brew location, okay? Are you a big soccer base?

Marty:
Right.

Brett:
Maybe you should be talking about soccer with it. You know your clientele.

Marty:
Right. What is the culture and lifestyle of the people that you see coming in your doors? Who is it that is buying? If you have distribution on a local, statewide, or regional basis, what are the demographics, psychographics of the people that are buying your particular product? What is it that is attractive to people about your product? And then, try to know as much about that person's lifestyle, and talk as much about that kind of thing within your podcast. Is it soccer? Is it dark beers, you know?

Brett:
Any sports. Right. It could be a food pairing with the beer.

Marty:
Sure. Absolutely.

Brett:
Anything that's happening. What you're not going to get is what we just talked about this last two minutes, you're not gonna get that from sales rep.

Marty:
Yeah. You're gonna have to go in there with that yourself.

Brett:
Yes. It's not gonna happen. It's not going to happen.

Marty:
Absolutely. If you do not go in there with it yourself. In fact, here's what they'll do, "Well, you know, what I was really thinking was just, like, we just come in here and we talk. We just talk."

Brett:
Because that's what the on-air personality wants to do.

Marty:
Well, but the thing of it is the on-air personality wants to do that because the on-air personality has about 15 other things that they have to do back at the station because radio has bled itself dry of having enough people and workforce in place to be able to do anything effective. Which is why we don't have anything called local radio, by and large, anymore. Even stations that are "dominating local radio" aren't local radio anymore.

Brett:
So, you are going to have to come in with your own concept.

Marty:
Yes.

Brett:
You are going to have to stress that you're going to do this. They are not the professionals in this field.

Marty:
Not a bit.

Brett:
Not in the least. They're professionals at selling you airtime to support it.

Marty:
Yes.

Brett:
And that's where they're getting their commission is selling you the additional airtime that you're going to buy to promote your podcast.

Marty:
Yep. Now, here's what I always find interesting, okay? Because you can find out how popular, what kind of authority the radio station has online. You can find that out. Look at community events that are real popular, and just do a search for that community event. If a radio station's website pops up to the top on that one, that's not really their authority. That's that event's authority. Look to see, though, why people go to that station. Why are people going to that station? Now, what we do know about radio is that radio still has listeners. It still has listeners.

Brett:
You bet. You bet.

Marty:
But where they disconnect with this is that they do not have any idea of how to put a strategy together to make a podcast successful for a business. They might have podcasts of their own where their radio hosts do podcasts that are basically just riffs off their show like after hours, but they don't have any track record, none whatsoever, of building shows that are solely based on the universe of this business. When you go online, you're stepping outside of the universe of that radio station, and you're stepping into the internet. So, Mr. Business Owner, what's your universe? That's where that radio station has to go and, if they don't take you there, they have no strategy to take you outside of their universe and then place you solidly within where your wheelhouse is, move on dot org.

Brett:
What they're going to suggest is, that because it's such a match of your category business to their listeners, that, yes, that podcast should live on their website without telling you that, number one, most people don't listen to website, they listen to podcasts on websites.

Marty:
That's right.

Brett:
It's on your smartphone.

Marty:
That's right.

Brett:
Okay? Most radio station smart apps are not designed to play audio as a podcast.

Marty:
That's right. Because they want to push their live stream. They want to push their live signal.

Brett:
Right. Exactly. Exactly. Thirdly, if you do want to do this, get away from the website. Yes, great, that your audio, your podcast, your series can live on their website, but if they don't suggest that you have this podcast live on its own, that it can be found in Apple podcasts, Spotify, TuneIn, all the other platforms that are the norm for podcast listeners outside of the radio station, they're doing you a disservice, and they are not going to suggest this.

Marty:
That's right.

Brett:
They're not going to do it.

Marty:
That is correct.

Brett:
That may be the biggest red flag. If you do not hear them advise you to do that or to help you do that, runaway.

Marty:
Right. Yeah, absolutely. Absolutely. Runaway.

Brett:
Because that message that you've crafted and you spent a lot of time putting together that series of seven, you get excited about, and it just lives on their website, and it goes nowhere else, you've wasted your time.

Marty:
Right.

Brett:
You really have in the long run.

Marty:
It's kind of interesting because I left radio in 2002. I snuck back in when we had an emergency down in Nashville, and I got back involved in radio there for a couple of years, but I left radio in 2002. Then, from 2005 on, or 2005 to about 2008, I did a podcast called Nothing Flashy. It was just me talking into a microphone about current events and daily things. I got so many bookings off of that back then, and now the industry, it is an industry now, is just swelling like crazy.

Marty:
So, when you talk about things that matter to your core customer in a way that bridges that gap from where they're at to your business, that's when your business becomes infinitely more important to them, and they are infinitely more likely to do business with you. Radio stations don't get that yet because they're not even doing that with their own podcasts, outside of NPR. NPR is willing to walk away from the signal. NPR is willing to walk away from the signal, which is why they're being successful with their podcasts.

Brett:
They get the emotional tie that a podcast can have with your audience that you're building this image of your business. Again, we go back to the craft brewing that every category is competitive. Craft brewing is very competitive. You can buy craft brew pretty much anywhere you want, so what makes that one logo different than the other? There's a story behind why your craft brew is better than the other in your mind, and it's valid. You've got to tell people.

Marty:
Yeah,

Brett:
And this is a great platform to do so, and that lends toward any business category.

Marty:
That's right. That's exactly right.

Brett:
Any business category. What we're trying to lay out here, and we're being very negative about radio and by design because we do know the ins and outs. We both have been in it, in and out, for 25 years. I left it close to two years ago. We do know their drive, and it's not necessarily to your benefit, okay? I think they're trying, but there are some pieces missing to this that you've got to be aware that you're gonna spend, I guess I look at it as spend a lot of time for nothing, and you're gonna get turned off by doing a podcast because it didn't do what you wanted it to do.

Marty:
Right, and you're gonna say, "Well, if a radio station can't make it go, well, then gosh, dot, dot, dot …"

Brett:
Right.

Marty:
Well, here's the deal. People have "purchased ads" from radio stations for years that didn't work. The reason they didn't work is because the "marketing consultant", did not care enough to tell the person, "Okay, in order to reach your audience effectively to generate revenues for you, you're going to have to do this many commercials in a week," because they were afraid you were not going to write the check, so, what they did is they backed down from it, from what would be really effective to only speak to your pain and tolerance. What is the tolerance level you have for curing the pain that you have right now by not having customers?

Marty:
Okay, so if it would be, for instance, in Columbus, Ohio, you know, a budget of $3,000 to $5,000 a month would not be really anything big. That would be a very common ad budget. Same in Nashville, but that would be just your average schedule. A strong schedule, if your business brand needed it to convey that message, could be as much as $10,000 or $12,000 a month, and people are like, "Oh, my goodness, that is a lot of money." It's a lot of money if you're not seeing any money coming back in …

Brett:
Right. If it doesn't work, I've got a toilet you can flush it in.

Marty:
Right on.

Brett:
Everybody does.

Marty:
The thing of it is, though, you have to make sure you're paired with the right people to get your voice heard.

Brett:
That is exactly the message we are putting together here for you for this podcast is that if you have an interest in doing a podcast, great. You got excited to be on that on-air host's podcast. Great, you know, talking about craft brewery. Fantastic. You got a nice little PR case out of it. People talked about it. They're excited about it. They come back. You do want to do a series. Okay. Here are some steps that you do to take to protect yourself, to protect your time, to make sure that it does work.

Marty:
You know, here's the other thing, too, and this is just kind of where it's at. You really need to, you know, you're the owner of the business, and your marketing, your advertising is really created in order for you to go ahead and go about your business. We already know that the radio station is going to send somebody over to you that's going to have this strategy to go ahead and exploit all the facets of your business. I cannot help but think that even by calling Brett or myself or another, you know, I can't speak for other podcast production companies. I don't know anybody. I've known Brett for maybe 25 years now.

Brett:
Mm-hmm.

Marty:
Yeah, when we worked for the same company. But I know that we would both be willing to just, "Look. We don't have to produce it. Go ahead and produce it with a radio station, but let's talk through a strategy. Let's map out a strategy for you," I think, would you be happy to do that?

Brett:
Sure. You bet. Because I do believe that this strategy that the radio stations putting together for you does make sense. There are just parts that are missing that won't make it happen right.

Marty:
Right.

Brett:
Because they don't have, we're just going to call it just reality, podcast consultant, on their staff to know how to use podcasting to its most effective being.

Marty:
Sure.

Brett:
I don't care if it's one episode or six or three years in, there's a strategy to this as with any marketing tool, and that's what podcasting is – a marketing tool. It's not just a fun and games. You can have fun doing it, of course. I encourage you. Don't do it unless you have some fun, but there is some strategy to it because this can become something very, very versatile, important, long tail, that can be talked about for a very long time.

Marty:
Sure. And it can be repromoted over and over and over again.

Brett:
If done right.

Marty:
That's right.

Brett:
If done right.

Marty:
But you have to do it correctly. So, you know, if you have questions about those types of things, you can reach out to me, and I'll go ahead and put out my email address info@podovox.com. Info at P-O-D-O-V-O-X dot com. And, Brett, you can reach him at Circle 270 Media, what's your email?

Brett:
Podcasts@circle270media.com. But I think the main thing is really go to our websites, honestly, when it comes down to it.

Marty:
Sure.

Brett:
Websites, let's talk about your website.

Marty:
Sure. P-O-D-O-V-O-X Podovox.com.

Brett:
And you can go to Circle270Media.com as well. If you're in Marty's area, or it's a little bit more convenient to talk to him face to face or whatever, we'll flip back and forth. It's not a problem, so.

Marty:
Sure. Yeah.

Brett:
But, you know, we're pretty much worldwide when it comes down to it.

Marty:
That's the truth.

Brett:
We're here to help, and honestly, we both have gotten into and are doing podcast consulting because we love the medium.

Marty:
Sure. I was talking to somebody about coming up here and doing this with you because we're recording this out of really nice studios here in Columbus, Ohio where Brett works in conjunction with them. It's Studio-

Brett:
511 Media.

Marty:
511 Media. I'm so sorry.

Brett:
No.

Marty:
Beautiful studios. Better than many, many radio stations I've worked at. Actually, it reminds me of the CD101 studios when they first launched down on South High Street.

Brett:
That would be the best analogy.

Marty:
Yeah.

Brett:
Best example.

Marty:
It really does.

Brett:
We were talking about that before we started recording, radio stations that would have something like this, and you're right because of what they do with some live bands and interview situations. Yep. You're right [cross talk]

Marty:
You know, the thing of it is is that you can come in here into this studio and sit down and record … The sound's pretty good, I think, right? What you're listening to right now? Other than it being my voice, because there's no sweeter sound to anybody than their own voice and their own name, right?

Brett:
Their own voice, right, right.

Marty:
If you're in the Columbus area, for sure, you want to be working with Studio 511. If you are down in Lexington, Kentucky, or if you are in Nashville, Tennessee, or if you are in Louisville, Kentucky, that's really where I am working. I live in eastern Kentucky now, rural eastern Kentucky, because I'm around family. The cool thing is, is that I have the ability to be in Nashville and Lexington and Louisville and even Huntington, West Virginia, very quickly and very easily, and I don't actually have to be there with you to make this happen, what?

Brett:
Right. I know. It's magic. Yes, it's magic. No, that's the way the world is right now too. But, yeah, please give us a call, email, contact, if you are looking at expanding any ideas at a radio station has brought to you. Again, we're not all negative about radio, but I think there's some opportunities that if done wisely, we'll work to your benefit.

Marty:
Absolutely. Absolutely. So, yeah, give us a call.

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Joining me is Marty Daniels, owner of Podovox Professional Podcast Services.

Podcast Movement 2019, or PM19, includes a conference track entitled Broadcasters Meet Podcasters. One session in this track is called Branded Podcasts: Revenue Opportunities for Radio.

We have the inside information about this session, and offer our insights to radio advertisers who are going to be presented this marketing idea.

The good and the bad.

For the third consecutive year, Jacobs Media is partnering with the organizers of Podcast Movement conference. This track is designed to help the radio and podcast industries to discuss how the two sectors can work together. In what’s been dubbed a conference-within-a-conference, the three days of sessions in Orlando in August 2019 focuses not only on successful podcasting strategies but also where podcasting is heading.

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.

Grow Like A Pro Podcast

In this episode, I talk with Jason Fleagle and Adam Bankhurst, co-hosts of Grow Like A Pro Podcast from Jenesis Marketing Group

One great takeaway you’ll get from the podcast is how the two share duties as co-hosts. Ideally, co-hosts should divide the work in half. And these two talk about how they do just that!

Grow Like A Pro (transcribed by Sonix)

Brett Johnson: Let’s start off and talk about … We’re gonna balance this podcast with business, and nonprofit. I am a true believer that businesses need to give back to the community. I wanna give you guys an opportunity to talk about nonprofits that you work with, whether it’s time, treasure, talent … Let’s talk about those. Which one do you work with, or maybe it’s a multitude of them?

Jason Fleagle: Adam, you wanna go first?

Adam Bankhurst: Yeah, sure. I worked at The Basement Doctor for about eight years, and I was the IT manager. The Basement Doctor, and Ron Greenbaum, himself, is very into working with nonprofits, and charitable organizations. We’ve worked with the Ronald McDonald House, and we’ve worked with Autism Speaks, and we’ve worked with all these other groups that really do a lot of good in the community.

Adam Bankhurst: I started doing that. In addition, personally, I am big into gaming, and technology. There’s a charity called Extra Life that is basically like a gaming marathon. Instead of running for 24 hours, you’re gaming for 24 hours. I started a movement in Columbus back in 2011, and we’re raising money for Nationwide Children’s Hospital. We work with Ohio State, and BuckeyeThon, their big dance marathon. We’ve raised over, I think, about $250,000 over the past maybe four or five years, just helping kids, and playing games is kinda what we say.

Adam Bankhurst: Recently, we’ve gotten involved in Pelatonia, the big bike ride. For the last two years, I’ve done a hundred miles. We’ve worked on the board with Kelly … Kelly, and Maria Durant. We are really, really passionate about doing that stuff, because it’s just so important, and there’s so many good causes. It’s nice to just get out there, and meet people, and see people doing amazing stuff in the community. It’s a big passion of mine, and of the company’s.

Brett Johnson: That’s awesome. Jason?

Jason Fleagle: For me, Brett, I’ve always been passionate about wanting to give back. I love to … Especially being in the world of business development, and coming alongside businesses, and business owners, and helping them solve their challenges, nonprofits, giving back to them has always been something I love to do.

Jason Fleagle: Right now, I’m actually working with two really cool nonprofits. The first one is Autism Power. Tony Iacampo is the founder of that organization. We’re actually working on getting that off the ground. It’s basically a balance between a nonprofit, and a social enterprise.

Jason Fleagle: There’s a lot of businesses, actually, in Columbus, up in the Delaware area, that are getting involved. They’re going to donate some space within the company to have children with autism come in, and actually work a real job. The whole idea is to equip individuals with autism to live a normal life, or as normal as they can.

Jason Fleagle: It’s really awesome. I’m so excited to be a part of it. We actually have Austin St. John, the original Red Power Ranger on the board. There’s a lot of attention coming towards the organization. I just feel honored to help be a part of that, and develop the organization with Tony.

Jason Fleagle: Then, I also give back to an organization called inTeam. JD Bergman was a wrestler at Ohio State; one of the best wrestlers in the world; incredible friend of mine, too … I’m on the advisory board with that organization. They have a for-profit arm, and a non-profit arm. It’s a faith-based organization that is all about sharing positive messaging to help people overcome the depression, the anxiety that they’re facing.

Jason Fleagle: The whole idea is we’re inundated with negative things in our world today, so, JD wanted to create a positive platform that lifts people up, rather than drags people down. Those are my two nonprofits that are taking some of my time. I’m obviously really passionate about them, too, so I love to help them out the best way possible.

Brett Johnson: Excellent. Well, thank you for sharing-

Jason Fleagle: Yeah, of course.

Brett Johnson: -because I think that it also gives spotlight to a lot of nonprofits we don’t even know exist.

Jason Fleagle: Yeah, for sure.

Brett Johnson: They’re doing great work, great work. Let’s talk a little bit about your professional backgrounds to set the stage, and then we can get into Grow Like a Pro podcast. Jason, we’ll start with you, in regards to where you started, and how it brings you here today.

Jason Fleagle: Like most people, I have, really, pivot points in life. I actually graduated from college with a biology premed degree. I was accepted early to medical school at LECOM, Lake Erie College of Osteopathic Medicine. At that time, in college, my junior-senior year, I got involved in doing political consulting work at different organizations.

Jason Fleagle: They wanted to know a little bit more information on social issues, so I did research with them – financial research – and put all of that data in a fun, interactive way to display at different events, and conferences, and that kind of thing. Then, it opened up more into doing … I would create pitch decks for them. I started to do some business development for these organizations, and political think tanks.

Jason Fleagle: I was like, “Wow, man, I don’t think that medical school might be a good fit for me,” because I loved what I was doing. I was like, “Wow, these people …” It’s kind of second nature to me. I can see issues that … I’m like, “If I were in you guys’ position, this is what I would be doing, or thinking about.”

Jason Fleagle: I respectfully declined my offer to medical school, and stepped out into the dark, I guess. I pursued that; ended up doing an online MBA program, part-time, through MVNU, Mount Vernon Nazarene University, here in the Columbus area. Halfway through the program, I was like … As an entrepreneur, as someone that’s in the trenches working with these organizations on a day-to-day basis, I just didn’t feel like I was getting the information from that program that I really wanted to know.

Jason Fleagle: I ended up dropping out, and teaching myself web development. I ended up getting a job ,after that, at a digital agency. Short stint there, then worked at Abercrombie & Fitch as one of their web developers. Then, after that, worked as the digital director with a company called StoryBuilders out of Atlanta, Georgia.

Jason Fleagle: That’s where I was exposed to working with some incredible people, and brands. Had the opportunity to work with the John Maxwell Company, the Ziglar Corporation, Kevin Harrington from Shark Tank, and so many other people that would be somewhat recognizable. That was awesome.

Jason Fleagle: Then I left that company in January of 2018, and then connected with the guys at The Basement Doctor. I actually applied for a web developer position with them. That’s when Mike Stiers, the President of Jenesis Marketing Group, was like, “Man, I need to have a conversation with this guy. Bring him in the office, and see what he’s all about. See if he’s making up his background.”

Jason Fleagle: Thankfully, Mike and I hit it off pretty quick. Jamie, the Web & Digital Manager, I hit it off with him really well. I’m the Business Growth Strategist, now, with that company, and then doing the Grow Like a Pro show with Adam. I just feel really blessed to be in a position to add value to other people who are trying to serve customer, or if it’s a nonprofit, serve the people that they’re trying to serve. I love that.

Brett Johnson: Great. Adam?

Adam Bankhurst: Hey, how’s it going? As I mentioned previously, I was the IT Manager of The Basement Doctor for about eight years, but, it’s interesting, because I graduated from Ohio State with a business degree in marketing. I had a big business background. My father, and other people in my family are huge in the business world, and I wanted to get into that world, but, like I said, I also love technology.

Adam Bankhurst: After college, I went down, and actually worked with my father a little bit, because he had a big real estate company. I just learned some of the business, and it was fun just to work with him for a little bit, and get my feet wet. Then, I found the opportunity at The Basement Doctor. Their IT Department was basically a storage closet at that time. They were using cassette tapes for backups, and certain things, and it wasn’t a huge importance.

Adam Bankhurst: I just saw a need; I saw something that could really help the company, so I just dove in, learned everything … Got me just running on the ground as soon as I could, and developed that company, over, like I said, eight years.

Adam Bankhurst: Brought all their servers up to the cloud. Got everyone new computers. Upgraded cell phones, and VOIP phone systems, and the internet, and all this stuff, and really made the base. Took The Basement Doctor to a different level, as far as technology has gone.

Adam Bankhurst: As I started growing, it’s getting to that point where I was kinda hitting a ceiling. There’s only so much more I could do, at this point, and I had a lot of ambitions, and goals, and dreams. I really have a huge creative side, because, as I mentioned, I did have a marketing degree. Alongside my gaming, and technology love, I also write for one of the biggest websites in the world, IGN.com. I’m an editor there- or a news writer there, and I’ve been working there. That’s something that has worked hand-in-hand with my charitable things, with Extra Life, and with Nationwide.

Adam Bankhurst: I wanted to transition into something where I was able to combine both of my loves. So that’s when Jenesis happened. Mike came and spoke to me, and was like, “Hey, we’re looking for somebody like a chief strategy officer; someone who’s able to have a vision of where we wanna go, what technology to use, what venues we need to go to, who’s up on some of the new trends, and stuff like that.”

Adam Bankhurst: It fell into place, and I knew that that was the best decision for me, because I was able to still use my love of technology, and be able to help people, solve problems, and be that go-to person, but also get more into the creative side, and hopefully merge, like I said, my two loves of technology, and gaming, and business, and marketing, and helping people.

Adam Bankhurst: As far as podcasting goes, we’ll get into this a little bit, but I’d been podcasting since about 2012-2013, and I started a gaming-technology podcast, and some other ones that I’ve done with some other people. It’s another thing that I love to do, and Jenesis afforded me the opportunity to make that into something that could really help people, help businesses, and help people trying to achieve their dreams, and goals. It’s been a little bit of everything to get me to this point.

Brett Johnson: That’s a good transition. How did the process begin about talking about this podcast for Jenesis?

Adam Bankhurst: It really just started because, once again, I did have background in podcasts. One of the podcasts I do, called The Gamer’s Advocate, we’ve been doing it, and since we do have a studio, and stuff, I was able to record there at certain times. It was something that we talked about.

Adam Bankhurst: Podcasting is a huge form of entertainment, and media. There’s so many different shows from murder serials, or different business things, or comedy stuff, or politics, and everything. It’s such a great way to get information out there. It’s such a great way to learn stories, to hear people’s successes, and failures, and learn something truly valuable.

Adam Bankhurst: At Jenesis, we really do try to position ourselves as authentic, and transparent, and we really do wanna grow alongside a business. As you know, you’re familiar with, there’s a million marketing agencies; there’s a million advertising agencies. We really are trying to say, “How can we separate ourselves?” Obviously, by being good people, and by really showing that we care, and not just having some cookie-cutter template, and kicking people out the door.

Adam Bankhurst: We thought of this idea of Grow Like a Pro, because it’s such a great way … When we’re helping people, we wanna get their message out. We’re a marketing agency. What better way than to have a business owner, or entrepreneur come, and tell their story, tell their successes, tell their failures, learn about them, learn what they like to do, what their hobbies are, outside of work?

Adam Bankhurst: It endears you to that person. It makes you have that other thing, instead of just seeing some website, and seeing some company. You’re seeing people. You’re seeing faces. We think that that’s hugely important, because people’s stories deserve to be told. There’s some incredible knowledge, and things that you can learn from people that you would maybe have never run into in your normal everyday life.

Brett Johnson: How did you two connect to do this, as co-hosts for the podcast?

Jason Fleagle: I think it was, I don’t know, a natural progression?

Adam Bankhurst: Yeah, it was, because-

Jason Fleagle: -Adam balances me out, and I think I kinda balance Adam [cross talk] because Adam’s more, I don’t know … You’re always more energetic than me.

Adam Bankhurst: I’m like a five-year-old, basically, is how I like to say it [cross talk]

Jason Fleagle: -when I listen to some of our audio playback, I’m like, “Man, Adam is so much more exciting than I am …” or at least … I don’t think anyone really likes the sound of their own voice, but I think Adam has a good balance to my voice, and vice versa.

Jason Fleagle: I was talking with Mike, one day, and I was just like, “We need to think about ways to differentiate ourselves, and focus on different niches that really bring people into the door.” Exactly like Adam said, it is, not in a negative way, but disarm people from, “Hey, we just wanted to take your money.” That’s not what we’re about.

Jason Fleagle: We’re really focused on building relationships with people. Then, through those relationships we can kinda figure out, “Oh, you’re facing this issue?” Everyone’s facing issues on a daily basis, so why not be, as a community, offering our different services back and forth with each other, because together, it’s synergy. It’s about by working together, we can have a stronger output, than if we all tried to go, and do our own thing.

Jason Fleagle: Talking with Mike, he was like, “Well …” We had kicked around the idea of this Grow Like a Pro a little while back, and I’m like, “Aw, man, I’m a huge fan of podcasts.” I had heard that Adam was doing The Gamer’s Advocate. I’m like, “Yeah, let’s do a podcast.” I think Adam and I talked first, and were like, “Okay …”

Adam Bankhurst: We went out to lunch, actually [cross talk] which I don’t know if you’re familiar with, in Reynoldsburg. Great Chinese restaurant, I must say.

Jason Fleagle: We shoulda recorded that conversation [cross talk]

Adam Bankhurst: -we just had that conversation like we were doing a podcast. That was always our goal. We wanted to be conversational. We wanted to be with friends, talking. We wanted to do that. The first step is make sure we’re compatible, and friends.

Adam Bankhurst: Jason’s background. He’s very out there; he’s very outgoing. He talks to people; he’s talked to a bunch of business owners, and worked closely with some very successful people. As great as our team was … We have so many different people, from so many different avenues, that bring so much value to our team, but, when looking at the potential people for a co-host, Jason’s skills aligned with what we were looking for, and what we were trying to accomplish with Grow Like a Pro.

Brett Johnson: From the first discussion, the lunch, to first episode published, how long of a process was that? How many months, weeks?

Adam Bankhurst: Yeah, it was a few months..

Jason Fleagle: Well, actually, we did Ron’s episode right away, Adam [cross talk]

Adam Bankhurst: -our latest episode, which is Ron Greenbaum … We had a conversation with him, and it was actually before we upgraded some of our equipment, and stuff. It was actually back in May. We started this conversation back in … It was funny, because I was editing the show, and publishing, and I looked, and I’m like, “That was May? Oh my God …” It didn’t feel that long ago, but, like you said, time flies with these kinda things.

Jason Fleagle: We did the episode with Ron, and, like Adam said, our equipment was not where it needed to be, but I think Ron was coming into town-

Brett Johnson: Knowing his schedule, you gotta catch him [cross talk]

Jason Fleagle: -when you can get it.

Brett Johnson: You bet.

Jason Fleagle: -we threw the studio together, and then used that as our kickoff time. We were like, “Let’s use this as our momentum to get going.” We used that time to start to get more equipment, and start to reach out to potential guests. After Ron’s episode, it was probably a few months where we scheduled our first guest to come in, and then record from there, and then it’s been really consistent so far.

Brett Johnson: So, two hosts … How do you handle duties? What do you handle? What do you handle, without stepping on each other’s toes, and know what each is supposed to do for each episode?

Adam Bankhurst: Obviously, we’re co-hosts, and we do things, but I would say that I sometimes take … One of my goals is I do the editing, and the publishing, and making that and Jason does more- some of the back-end stuff; gets it ready to post to the website, and do things.

Adam Bankhurst: Then, depending on who the guest is, we’ll do a questionnaire that we’ll send to each other, like a Google doc, and depending on who brought in the guest, they’ll put together something, and then we’ll share it out with them, and with us. Then, while we’re recording, we’ll be live in that Google doc, adjusting, and changing questions, and saying “Hey, you do this one,” or, “We’re gonna switch to this topic,” or, “We’re gonna go …” depending on the conversation, because we believe …

Adam Bankhurst: You could send us a great road map for this podcast, too, but I think it’s super-super-important to have an outline, and a road map of where you’re going, but not to be so beholden to it, because we like it to be fluid, and be able to go down a side street, or take a different tangent. That’s how we started doing that is we got a group of questions together, and we’ve evolved it as we go, but we jump on the fly, but just have a general idea of where we’re going.

Jason Fleagle: I’m sure you know, Brett, every guest is different [cross talk]

Brett Johnson: -which does make it fun. Honestly, yeah, because you know where it’s gonna go.

Jason Fleagle: Yeah, exactly. Adam and I, we … Well, Adam’s such a … He’s a much better speaker, I think, on the spot than I am. Just with my personality, I like to have more of a framework, or a template that I’m working from. For me, it’s nice to have that in place, if we’re working with a guest who’s more similar to me, where they might need to write more things out, or they might need to see the questions, that kind of thing, in front of them. Then, other guests, they might not even need to see any of the somewhat prepared questions at all.

Adam Bankhurst: Like Ron, we could’ve talked for probably four or five hours with no prompts. He could just go forever, but [cross talk] some people need a little more order, which, there’s nothing wrong with that.

Brett Johnson: Exactly. Do you have any other people at Jenesis helping you with the podcast, or input listening each episode, giving you critique a little bit, or with the process itself [cross talk]

Adam Bankhurst: Yeah, it’s a huge team effort. We have our developers, our designers that created the logo, and create things, and all that stuff. We have our developers, along with Jason, who help get it ready to push on the website, and to do all that stuff. Mike, and other people help getting it out there, with SEO, and helping with all these things.

Adam Bankhurst: Another idea that we’re working on, too, with our show is to do a little mini-podcast with each of the employees, to give them … When you go to an About Us page, you can learn about the people that are actually working on your projects, and stuff. Once again, that’s what’s so awesome about Jenesis is everyone works together for that same goal, and is very excited about everything. Some people are a little more shy than others, and are a little hesitant to being on the show, but besides that, everyone kinda does their part.

Adam Bankhurst: The main help, I think, is getting the message out there, posting on necessary social networks, helping with the development, and any type of logos, or assets, and artwork we need. Listening, too, and giving us feedback of what they liked, what they didn’t; maybe what else we should look for; what other types of questions we could ask, and stuff.

Brett Johnson: For sure. With any project up from a business, putting something out there, no matter what it is … What factors were discussed in measuring any ROI that’s needed for this podcast to continue on with the project? Because it does take time from your schedule to do what you need to do a Jenesis. Again, this is counted as your work, but, at the same time, there may be other things you can allocate your time to doing. Was there any discussion of ROI, and, if so, what does that look like, and how is it ever-changing?

Jason Fleagle: I can answer first, Adam. One of the things that at least Mike and I have talked about is the ROI for us is probably gonna be a little bit further down the road, just because, again, we’re thinking of different ways that people can see our authenticity, and see how we’re different, and building a relationship with us is so important.

Jason Fleagle: In terms of the amount of listeners, the audience growth is one big indicator data point that we’re looking at. We’re starting to do paid advertising, right now, in terms of directing traffic to listen to the podcast, so looking at those numbers, as well. Again, the biggest thing now, since we’re still relatively new, is just to continue to get more guests on the platform, and then equip the guests with what they need to share it with their own network, once their episode goes live.

Jason Fleagle: We don’t have any very strict plan, I guess, in terms of looking at our ROI. I’m sure, once we start … We’re actually growing pretty well, right now, organically, and then, also, with the paid advertising. It’s just gonna be looking at that as we go along. I wouldn’t say it’s something we’re constantly thinking about, right now, since we’re still relatively new.

Adam Bankhurst: It’s a marathon, not a sprint, as I like to say, because we have big visions, like I said. Right now, we set up our studio for audio, but we’ve started messing around with video. We’re ordering some new tables, and some new equipment to be able to upload our videos, and have some Facebook Live streaming.

Adam Bankhurst: We really wanna do some community events, live podcasting; go on the road. We have a few trips planned to the West Coast, and certain things, to get other people around the country involved in all this stuff. There’s a lot of things that I think will help build, and just make it a stronger product, but yeah, it’s a … Once again, we just released our sixth episode, right?

Jason Fleagle: Yeah-

Adam Bankhurst: Yeah, still relatively new with things. You understand how these things go, but it’s definitely something we’re constantly looking at, and making sure that it is bringing back the business, and value that we put into it.

Jason Fleagle: Yeah, and I would say, to further go on to Adam’s point, is we’re, at least for me, I’m looking at some of the purchases that we do as an investment, not just for the Grow Like a Pro platform, which I see as standalone to Jenesis, but offering that to other people who come into …

Jason Fleagle: Other business owners who come into the office are like, “Wow, you guys have a studio? Would you be interested in renting that, to do some of our work, too?” That’s another avenue that we’re thinking about, too, is looking at it from an investment, in a number of the different internal companies that we have, as well. To answer your question, it’s a little bit hard to measure the ROI, just specifically for Grow Like a Pro, because it’s kinda being used in a number of different ways.

Brett Johnson: Sure. Typically, with an interview format, it’s more of a networking opportunity. How is your interview format allowing you to showcase Jenesis Marketing expertise? How are you getting that accomplished?

Adam Bankhurst: There’s kind of a twofold way that we look at that. We bring in that conversation. We don’t wanna be that selly/pitchy podcast, because that turns people off [cross talk]

Brett Johnson: You’re not doing that, for sure. I think there’s an art form to this-

Adam Bankhurst: I agree-

Brett Johnson: -and that’s why I wanted to dig in [cross talk].

Adam Bankhurst: Yeah, I appreciate that.

Brett Johnson: -how you’re approaching … Doing that.

Adam Bankhurst: Right. I think it’s very important to make sure that it stands alone from Jenesis, but not by itself, or stands aside from it, but not alone. You know what I’m trying to say with that is that we don’t want it to say “Hey, this is Jenesis, Hey, this is Jenesis …” The way we do it is, once again, having that authenticity; getting people to like us, because podcasting, in my …

Adam Bankhurst: I’ve been doing this for a while, and what I’ve really learned, too, is that the content in the podcast is important. It’s very important that you’re knowledgeable, you’re factual; you say everything right, but, what people come back for a lot are the people, are the actual individuals. They wanna be a part of a community. They wanna be a part of a family.

Adam Bankhurst: When people are in your network, and when they join you, and they say, “You know what? I like this guy. He’s very relatable; I trust him; He kind of aligns with my core values, and stuff,” that may force you, or not force you, but maybe incline you to look up what does this guy do? What’s more of what he is involved in, and how can we see more of Adam, or see more of Jason? How can we get more involved in this?

Adam Bankhurst: As you said, with the networking, and stuff, we have these guests on, but also, what Jason and I do, we do our standalone podcasts, or we do some other fun podcasts, where we’ll take a concept … We did a Toys”R”Us episode a few weeks ago, because they’ve had the issue where they went bankrupt, and they were going away, but now they might be coming back. Jason and I had the idea, let’s talk about Toys”R”Us; let’s talk about the history; then, let’s convert that, or take that conversation, and take it to a more marketing, and branding, and rebranding yourself.

Adam Bankhurst: We’re giving our tips, and ideas of marketing, and helping your business grow. Then, at the end, and the beginning, we say, “We’re sponsored by Jenesis; this is what we do,” and throwing that in there, but it’s organically giving people knowledge, and information. and not really trying to preach to them, but just say “Hey, we live in this industry, and we know these people, and we know these ideas. These are the ways that I think can really help you grow, and there’s ways to get in touch with us, and lead that into something more, potentially.”

Jason Fleagle: Was it Steve Martin who said, “Be so good that they can’t ignore you”? [cross talk] I think that’s like … Adam can do his skill sets, or things that I don’t have, and vice versa. Everyone on the team offers something really, I guess, particular to what they’re focused on, and passionate about. That’s why I love it.

Jason Fleagle: As people get to know us, they’re like, “Wow, I really … How can I work with you?” It ends up almost being like we’re never asking them. In some cases, it’s just a natural progression that happens, that they’re like, “Wow, you’re not just this normal salesy kinda person that I’m so used to seeing, or I get that contact form on my website all the time: ‘Hey, we can help you improve your SEO,’ and all this kinda junk.'” I’m like, “That’s not where we’re coming from.”

Jason Fleagle: By people connecting with us, and building a relationship with us, they’re like, “Wow, okay, these guys are really different. They’re actually … They’re thinking of us as …” We wanna advocate for them. We actually will treat your business like our own. We’re not just here to take money. We’re here to actually help you grow; achieve success that you wanna achieve.

Brett Johnson: Has the podcast been important in the blogging that you’re doing, and vice versa?

Adam Bankhurst: I would say having Jason … Jason does a lot of the content creation, and blogging, so I’d be curious to see what you feel about that.

Jason Fleagle: Yeah, it’s gonna be … Not to give too much away, Brett, because that’s a really good question, but I actually-

Brett Johnson: No one listens to this podcast [cross talk] you’re good; you’re good.

Jason Fleagle: -Adam’s writing for IGN. I’m a contributor for some of the largest publications on Medium.com. I was just accepted into Hacker Noon, which is the fourth largest publication on Medium, and I think it’s in at least a couple thousand placement, in terms of the Alexa rank. It’s not quite IGN, Adam, but [cross talk]

Jason Fleagle: That’s something that we’re very much starting to focus on. I’m actually working on a blog post right now that’s gonna be in a publication on My Favorite Podcasts of 2018. I’m gonna put our podcast in there as something that it’s a personal project that we’re working on, so excited about it. It’s an idea that I’m putting value out there, again, at the end of the day.

Jason Fleagle: Adam’s the same way. Every article that we wanna put out, it’s a focus on … It’s delivering some kind of value, or entertainment factor to the end reader, but then, there is a call to action for people who wanna know more … If you follow our website, subscribe to the podcast, even follow Adam or me, personally, on some of the work that we’re doing, you’re probably gonna see a lot more of the blogging aspect of what we’re doing with Grow Like a Pro. It’s probably gonna be a important factor for some of the guests, as well, just to share some of their platforms that they’re doing, as well.

Brett Johnson: You’re early stages of the podcast, obviously, but are you seeing some growth for search for the websites, time spent on the website? Are you seeing some analytic love from the podcast, at this point time?

Jason Fleagle: Yeah, actually Mike and I just talked about it yesterday. It’s a little bit difficult to track, because he just started doing some of the paid advertising to get traffic to the site, but yeah, looking at our … Adam chose SoundCloud for where we host to the audio episodes to go out. We’ve been seeing a … I don’t know, how many listeners, in terms of growth, would you say? We’re up to at least 10 every 24 hours. 10 new listeners every 24 hours …

Jason Fleagle: Again, it depends on … Because we haven’t done too much paid … We just started the paid advertising, so it’s gonna take a little bit of time to see that return. Most of it, all the data now that we’re looking at has been like guests in their network, like social media, they’re sharing it out. Some of the next upcoming episodes, actually, we’re expecting to be pretty big, because it’s gonna go out to a large network [cross talk]

Adam Bankhurst: That’s another brilliant thing about the Grow Like a Pro show/broadcast is that it’s got that … Having these guests on, it’s marketing itself. You’re having that whole extra arm of people, where you don’t have to do anything. Something Ron always used to say is, “Have people carry your water. Have people help carry the load,” and stuff [inaudible] people wanna share their story, and share that, so that’s just another venue that helps get more eyes, or, in this case, ears on it.

Jason Fleagle: One thing that Adam always says, too, is that rising tides raise all ships.

Adam Bankhurst: Exactly.

Jason Fleagle: That’s like where we’re coming from, too. “Sure, we’ll help you promote your platform, and I would hope that you would do the same with us, too.” Helps everybody.

Adam Bankhurst: Yeah, exactly. The synergistic partnerships.

Jason Fleagle: Win-win.

Adam Bankhurst: Yeah, Win-win-win, in some cases.

Jason Fleagle: Yeah, right.

Brett Johnson: That’s a good transition into marketing. How did you decide on your publishing schedule? You could do weekly; you could do biweekly; you could do monthly. How did you come to this decision?

Adam Bankhurst: I listen to a lot of podcasts, and we’ve talked about this, and we were saying, “Will we have enough content? Will we be able to have enough guests?” We came to the idea, where, you know what? We should do a weekly show. We should do it that even if we can’t get guests for a while, we have enough … There’s enough topics in the world to talk about, and make a show about it [cross talk] speak for 45 minutes to an hour. It’s not like we’re gonna be hurting for content.

Adam Bankhurst: Another thing that I learned, and that I really truly believe, and appreciate, as far as podcasting goes, and even in business, and life, in general, is consistency. We’ve decided on the schedule of doing Thursday morning at 6:00 a.m.; every Thursday, 6:00 a.m.. No matter what happens, we’re always gonna have a show going live, because once again, when people start listening to your show, and listening to your podcast, there’s an expectation … I listen to some shows, especially some in the gaming universe, where, if a show’s an hour too late, you’ll have people saying, “Where’s the show? What’s going on? I don’t know what to do with my life!”.

Brett Johnson: Isn’t that amazing?

Adam Bankhurst: It is.

Brett Johnson: It really is-

Adam Bankhurst: -because … It’s true; it’s like part of your routine.

Jason Fleagle: That’s right.

Adam Bankhurst: I like the 6:00 a.m., because it’s something where you can wake up, and a lot of people listen to podcasting in the car. On their way to work, every Thursday, they’ll know, “I have a new episode to listen to.” They have that because it’s not a, “When is this going live? Oh, there’s another episode? I forgot.” It becomes part of a routine that, “Every week, Grow Like a Pro, 6:00 a.m., on Thursday, when I’m driving to work, I know I’ll have a new … I’ll be able to hang out with Adam and Jason for an hour, and do that stuff.”.

Adam Bankhurst: That’s something that I really … We went back and forth with how we wanted to do it, but something that I really preached was consistency, never missing an episode, and making sure it goes live at the same time. Just doing that all the time, and making it like a comfort, like people know it’s gonna be there for them.

Jason Fleagle: Yeah, for sure.

Brett Johnson: You had a little bit of that training, though, writing blogs, correct?

Adam Bankhurst: Yeah, of course, definitely.

Brett Johnson: When you’re writing for one of the largest in the universe, they expect content from you at X amount of time [cross talk]

Adam Bankhurst: Yeah. You need to get content going, or what’s the point? When things are missing, then views drop, subscribers drop, things drop, and it’s [cross talk] You gotta keep it going. You’ve gotta keep that train rolling, as they say.

Brett Johnson: What are you offering your guests to help them share your podcast in the episodes?

Adam Bankhurst: $500 [cross talk]

Brett Johnson: You’re the folks doing that … Yeah, okay.

Adam Bankhurst: Obviously, we share the links. We always love to take a picture at the end, and we are gonna put it on our wall, like part of our studio; we’re gonna have a wall of guests, and things. We had this idea of doing things. Having just a shared … Letting people know that “Hey, we’re gonna be posting it at this time; we’re gonna start posting it … It’d be nice to share.” Tagging each other back and forth, giving people the knowledge of the right social networks to share, the right things to make sure people aren’t …

Adam Bankhurst: We actually had an issue with the company, last week, a different company, where they were tagging the wrong company in all their social posts. Communication, I think, is one of the biggest gifts you can give somebody, in my opinion, because if you’re not sharing the right message, or you’re screaming it at a wall over there, when people are looking at that wall, it doesn’t do anybody any good.

Brett Johnson: That’s right.

Adam Bankhurst: Just making sure we give people the tools. We know when it’s going live; we know when they can share it; what they can talk about. We like to ask the guests, too, “What do you want us to highlight? Is there anything that you want us to really – in our posts, and even in our conversations – that you really are passionate about, and really like to do?” It’s kind of a group effort, making sure that we’re hitting all the targets from both parties.

Jason Fleagle: Before every recording, we love to just sit there, and talk with the guest. I think Adam’s the same way, too; I don’t wanna speak for you, Adam, but I’m a huge experiential person, so creating an experience for someone is very important. The first moment that they walk up to the door is like that has to begin with a good experience. Giving them a good tour of the building, and the grounds, and then the studio; making sure they get water, coffee, anything that they need to make them feel more comfortable, because the last thing we want is the guests to feel a little anxiety, or nervousness. Everyone has that, to a certain extent, but try to make them feel as comfortable as possible.

Jason Fleagle: Again, like you said, Brett, we wanna have a conversation style, and that’s what … It’s a conversation with friends, and that’s the best, because that’s so authentic. People can tell when you’re not … When you’re faking [cross talk] so having that experience is so important.

Jason Fleagle: After that, we usually talk for a good amount of time, too, because I don’t know about you, Brett, or … I know Adam gets the same way, at least for the shows that we’ve done. You get so pumped up.

Adam Bankhurst: I do. It’s like an ice-breaker. it really is [cross talk].

Brett Johnson: -you can’t just shut the recorder off, and then say, “See you later.” It doesn’t happen, no. You spend another half hour just defragging after that, and you kinda go, “Why aren’t we recording this, too?” [cross talk] It always happens.

Adam Bankhurst: -we had a conversation, I think, a few weeks ago, where it’s like you gotta just … I started learning this, too, is when you end the show, don’t actually hit end; keep it going, or before you record. Just record the testing of the levels, because-

Brett Johnson: Preamble stuff.

Adam Bankhurst: Preamble, because sometimes, the best things come from those moments, when you’re not actually recording, and you’re like, “Man, I wish I had that …”

Brett Johnson: I know.

Adam Bankhurst: We actually started … We’ll release this probably maybe for our year anniversary, or something, but we started compiling a blooper reel of [cross talk] They’re the best. I have this whole folder of all of Jason and I’s things, where [cross talk]

Jason Fleagle: It’s great. I don’t wanna give too much away, but Adam recorded me doing something really stupid, like what, last week?

Adam Bankhurst: Yep, like the Batman theme song [cross talk]

Jason Fleagle: Oh, yeah, yeah. He was playing it on looping, and I’m like, “Aww, this is so embarrassing.”

Brett Johnson: It’s amazing, microphones are like lubricants.

Adam Bankhurst: Oh, my God, for sure.

Brett Johnson: Just see how much you can get away with, and just having fun, which is good though, because it can be intoxicating, as well-

Adam Bankhurst: It is, it is.

Brett Johnson: -but you want to be a part of it.

Adam Bankhurst: Exactly [cross talk] that’s the whole thing. You wanna be a part of the party; you wanna be a part of the … You wanna be our friends, which that’s what we like to say. We wanna be your friends; we wanna be part of your everyday, and your network, and things.

Jason Fleagle: Yeah, for sure.

Brett Johnson: Social media strategy. What did you decide upon for the podcast, to get the word out?

Adam Bankhurst: I know, Jason, and he can go into this little more, we talked about we started doing some paid advertising, and we started doing things … One of the biggest issues that we had was coming up with a name, because we wanted all the same name for all of our networks. We went back and forth with certain things. We came up with … Grow Like a Pro Show is one thing that we really like to do, but, on Twitter, the W doesn’t fit, or, the O, the last O doesn’t fit. We’re one character short from Grow Like a Pro, so that kinda screws everything else. That’s one of the most challenging things, especially with trying to get those handles, because it’s easier to find.

Adam Bankhurst: Just trying to make sure you have a consistent message across all platforms. You’re not leaving one platform behind, because there may be some people that really focus on those platforms. You wanna make sure all the cross-posting, and cross-promotion is in place. Once again, getting that post live, right as the episode goes, so people know it’s ready to go.

Adam Bankhurst: If there’s an issue, communicating issues, because when you set an expectation, and you don’t hit it, that’s when huge problems happen. If you say “Hey, we’re having some technical issues, or something happened; we’re not gonna be able to release our episode til noon on Thursday, or maybe we can’t do it til Friday,” or something, it’s a lot better than someone opening up their phone, and have this whole idea of, “Oh, man, I got my long commute. At least we have Grow Like a Pro, and this podcast. Where is it? What’s going on?” I think communication … Once again, transparency, authenticity is hugely important.

Jason Fleagle: Yeah, for sure. In terms of when it goes live, like when an episode goes live, I usually share a little bit of information; tag Adam in it, from my personal platforms, and then I will … It’s usually one of our social media team members that handle scheduling a post from the Jenesis social media accounts. Then they’ll tag us in that, as well. We try to hit it at a number of different angles, and usually from that, by that point, the guest is tagged. They’re usually sharing it with their own network. Again, it depends on the guest, because every guest is going to be different, in terms of their network.

Jason Fleagle: We’re getting to the point where we’re going to be asking them “Hey, what’s the best strategy, or way that you will want to be tagged, or to share this out with your own network, as well?” We’re talking about equipping people possibly with sending it to their email lists, because that’s very important. Having an email list, today, is huge, in terms of building an audience, a tribe, so, talking about that.

Jason Fleagle: Again, we want it to be authentic to that guest. We don’t wanna have that cookie-cutter approach. Adam has been really good at balancing me out in that way, and that’s another really good benefit for having two co-hosts, two hosts, is that Adam is a good lens, like if I’m thinking of an idea, I’ll talk with him, and he’s like, “Nah, well, maybe we should do this,” and vice versa; we have that rapport back and forth [cross talk]

Adam Bankhurst: -soundboard; just going back and forth [cross talk] an idea, see what sticks. It’s nice to have someone else hear your idea, and perfect it, or do those kinda things. It’s always helpful.

Brett Johnson: You mentioned earlier, your artwork is done by somebody in-house.

Adam Bankhurst: Correct.

Brett Johnson: How did that come about? Did the person volunteer? Did you say, “Hey, we gotta have somebody do artwork. Can you do this, please, for us?” I’m looking at this as don’t allow the artwork to be a stumbling block. It’s important, but, at the same time, there’s got to be somebody on staff at a business that would be willing to put the artwork together [cross talk]

Jason Fleagle: For sure.

Brett Johnson: How was that process? Was it point a finger, “Would you do this for us?” [cross talk]

Adam Bankhurst: We have, and we have people on our team that have incredible eyes for design, and for artwork, and have all that stuff. It’s kind of a no-brainer. When we started this, that was part of the conversation was, “Are you guys okay with designing up some logos, and ideas, and artwork, and things? It was a pretty easy conversation.

Adam Bankhurst: That’s the benefit of working at a company like Jenesis is we got … You have those people that, if someone is starting a podcast on their own, needs to maybe outsource, or look for other things, but it’s nice to be able to have a lot of these things in our office.

Adam Bankhurst: Another thing that we really tried to stress is we wanted to have a logo, or a type of thing where people could identify with; fits well on a mug, or on a T-shirt, or on a hat, because when people are out in the community, and they see that logo, it should be a feeling. That’s what we talked about with, once again, with our Toys“R”Us ad, and even with Ron Greenbaum, with The Basement Doctor. When you see Ron’s face, or when you see Toys“R”Us … When you see these things, you have an intrinsic feeling; you have a actual reaction to what you’re seeing. There’s memories that come up, or your history with the brand, or good, or bad feelings [cross talk]

Brett Johnson: Sure, it can go either way.

Adam Bankhurst: -that’s what we tried to really do. We wanna obviously say that we’re a podcast, and we’re a radio thing, but also have a cool logo that’s catchy, and does stuff like that and also make it so we don’t sound like a landscaping company, with Grow Like a Pro [cross talk]

Jason Fleagle: In terms of getting the design of the current logo, I know … I think you and I, Adam, were just sketching out the different ideas [cross talk] and we gave it to the designer. Then, she worked up a number of different concepts. Then, I think, from there, Adam gave a few other, I guess, points to revise it, and then, we’ve settled on the final logo. It wasn’t too long ago [cross talk]

Adam Bankhurst: -another thing I do like … My stylistic choice is very minimalist. I like having that nothing too complicated, or flashy, or things; just something that gets the message across. We kinda had the idea of, yeah, with the microphone, and the growing- the symbol, too. It makes sense. It’s something that … It’s not too in your face; it’s not too crazy, but you get it, when you look at it-

Brett Johnson: Well, and you’re dealing with a thumbnail artwork, so you can’t put a ton of stuff in there-

Adam Bankhurst: Right. Exactly. You can’t have all this [cross talk]

Brett Johnson: -it has to look pretty clean in all the different podcast players; namely, iTunes, and Apple Podcasts.

Adam Bankhurst: Of course.

Brett Johnson: You don’t wanna stick too much into that, knowing it’s gotta be applicable, where most people are gonna see this, as well.

Adam Bankhurst: That’s right. Definitely, definitely.

Brett Johnson: A lot of different hosting platforms available … I’m sure you did the research. Why did you choose SoundCloud to go with?

Adam Bankhurst: We went back and forth. It was actually interesting, when I started doing podcasting in, man, 2012, I think it was, I used this platform called BlogTalkRadio. I don’t know if you’re familiar with it?

Brett Johnson: Sure. Oh, yeah, still exists.

Adam Bankhurst: Yeah, it does-

Brett Johnson: Under a bigger umbrella company [cross talk]

Adam Bankhurst: It’s a really interesting company, because they really try to position themselves as having those live radio stations, where you can have people call in, and do stuff. When I started doing that, it was nice to be able to do this, but it seemed like there were a few limitations, and things that didn’t really give us quite what we wanted.

Adam Bankhurst: One of my friends who actually designed some of my theme songs for other podcasts, he’s used SoundCloud a lot. It’s a very popular name, and it’s an easy way that integrates well with all the other platforms, and things, and doesn’t really give me too much pushback, and things. It was just an easy way to host, and get things rolling, and get things …

Adam Bankhurst: It wasn’t too crazy of a conversation; just something that I’ve been using for a while, and has been just a point of comfort, because, like I said, I’d been working on it, since we switched from BlogTalk in maybe 2013, or something. When we started Grow Like a Pro, it was just an easy switch.

Jason Fleagle: One of the ones I was used to working with was Libsyn [cross talk] That was one that we went back and forth, but I relied on Adam’s experience, just because I was like “Hey, I’ve never done this myself.” I’ve worked with putting the content out there from a Libsyn account, but … That’s why having the team … again, kind of have a really good flow to get the content out there was really important. SoundCloud has been awesome, so far.

Brett Johnson: I think a lot of podcasters use that as a stumbling block. “Which one should I go with? Which one should I go with?” First of all, you can switch at any time [cross talk] It’s easy to transport … Most of them make it easy to go from … For example, you start on Podbean, and you don’t like Podbean; you’d rather good with Spreaker, or go to Blubrry. They work with you, as long as you’re doing a bigger brand name of a hosting platform. Just do a little research.

Brett Johnson: It really comes down to the nuts and bolts for the team members. What do you like? Do you like the look of the embed player, if nothing else [cross talk] a lot of variables there. They’re all about the same price point, quite frankly.

Adam Bankhurst: Yeah, that’s true.

Brett Johnson: Answering all those questions ahead of time of how many times are you gonna publish per month? How big are the files, and such? They’ll help you. Make a phone call, or the help bubble comes up. Ask the questions-

Adam Bankhurst: Yeah, what do you need?

Brett Johnson: Most of them play well together, and, again, the price points are about the same, when it comes down to it, if you are paying for hosting platform.

Adam Bankhurst: Especially, what’s nice with SoundCloud, it’s a huge company, very reputable, so you know they’re not … Their servers aren’t gonna go down; you’re not gonna have any issues with that. Also, when it comes down to it, as long as it’s getting it on iTunes and Google Play, that’s a huge thing, too. That’s where most people are listening to it anyway. Like I said, some of these other hosting services, people do go there, so I’m not discounting that, or anything, but the majority of listeners obviously come from people using iPhone, or their Google phones.

Jason Fleagle: Brett, you brought up a really important point that some people can use that as a stumbling block. No matter what it is, whether you’re talking about marketing, or even science, or … I was talking with a business owner today about a new project that they’re thinking about doing. They’re like, “Wow, these data analytics are just awesome from this tool.” I’m like, “But will that help your customer?” You’ve always gotta focus on the end-user, the people you’re trying to serve at the end of the day, because you’ve gotta have that as your priority. You can’t get caught up in “Hey, does this tool … Is this tool cooler? Does it have more gadgets?” [cross talk]

Brett Johnson: Watch out for the rabbit hole.

Jason Fleagle: -yeah, but what is the best thing that’s gonna be the best fit for the team, and then deliver value to the user?

Brett Johnson: We kinda talked a little bit about that, too, with the analytics for the podcast, itself. You can rattle off a few numbers, and such, that SoundCloud tells you what’s going on, or any platform, but there is a rabbit hole there that you gotta watch not going down. Let your podcast develop over time. Worry about the content more than about the numbers; the numbers will take care of themselves, and-

Adam Bankhurst: Yeah, you get too caught up in that, it’s dangerous.

Brett Johnson: It is. That’s exactly the way to put it – it’s dangerous, because it’s a total distraction.

Adam Bankhurst: You focus on the wrong things, your content will suffer; it’ll get in your head. You just gotta keep going, and just believe in yourself, and know that what you’re doing matters, and you’re taking the right steps. It’s very important.

Brett Johnson: Your recording space – what’s it look like? What are you doing? I know you talked about changing it up, and making it even better, in your eyes, whatever that is. There is no definition to that other than what you want it to be. What space are you using, and what’s incorporated in it? What are you doing with it?

Adam Bankhurst: Right now, we took over a room that used to be our photo-editing room, where people … We had some set-ups, where they would take product shots for The Basement Doctor, and things like that. Then, we converted it to the studio. We repainted the walls. We fixed some of the outlets, and all this stuff. We added internet, and then we put up some sound-proofing equipment.

Adam Bankhurst: We’re not quite there yet, because we have a big conference-room table that’s a little too unwieldy that we have to keep sideways, so it’s not great for video. We’re in the process, like I said, of ordering new tables. We already bought some GoPros, and some other equipment, and video equipment to start filming, and getting things up there, and kinda do that.

Adam Bankhurst: We got the basic stuff. We got a huge deal from B&H, and we got a whole bunch of nice mics, and soundboards, and all this stuff. We have a lot of the really high-end equipment, and stuff. We’re just trying to perfect, and get our studio to the next level, like I said. I think the next step is video, because we’re getting audio at a pretty good place, but a lot of money, and value can be had with a video.

Brett Johnson: It’s another touch point.

Adam Bankhurst: Exactly, yeah.

Brett Johnson: Why not take advantage of it, when you have a studio that you do wanna put on video?

Adam Bankhurst: Exactly.

Brett Johnson: It’s comfortable, and everybody looks good. It works for the viewer, the end-user. Why not do it?

Adam Bankhurst: Why not. Exactly, that’s the thing – why not?

Brett Johnson: The editing, and mixing of the audio … Again, I keep mentioning stumbling blocks, but it’s all these little pieces that have to come together. How do you get that done? Once you record, it’s done … What’s the process of editing, mixing it, and getting it uploaded, in publishing?

Adam Bankhurst: I handle a lot of the editing, and mixing, and I do it through GarageBand … It’s a nice, easy, simple way to have nice control over it, and things. I’ve started messing around with Premiere Pro, and some other things, once we get a video rolling, for certain editing, and stuff like that. GarageBand has been pretty much my bread and butter of … It’s just very easy to clip things out, trim things; can have multiple tracks; put in the audio; put in the video, certain transitions, and stuff.

Adam Bankhurst: As Jason mentioned earlier, when we started that whole process from May, til … Our first episode was released in what? September, maybe, or something?

Jason Fleagle: Yeah, I think-

Adam Bankhurst: I think September … We had a backlog of about eight shows, or something. Obviously, when we went them live, some of these people were talking about timely things. Even Ron, in his episode, was like, “I’m doing all this stuff in June,” and we released it last week. What Jason and I do is, the week of whatever show we’re doing, we’ll come in, and we’ll just have a little banter back and forth, for an intro, and an outro, just saying “Hey, this episode was recorded before … What else is going on? How you doing?” Certain things; just like a little two-, or three-minute thing to say “Hey, this is what’s happening.”

Adam Bankhurst: Part of that goes into the editing, too, just making sure people understand, when they’re listening, and they hear someone talking about, “Oh, next week is Thanksgiving,” and they’re like, “What? No it’s not. What’s he talking about?” Once again, it’s something that we really value, and try to just make sure people understand what’s going on.

Jason Fleagle: It’s usually Adam making fun of me [cross talk] .

Brett Johnson: Future plans for the podcast? Any changes, tweaks you’re thinking about [cross talk] where to co-host.

Adam Bankhurst: -looking for a new co-host.

Brett Johnson: Well, okay. We just laid it out there in the world. That’s news to me, wow. Send resumes to Hello, at …

Jason Fleagle: That’s fantastic.

Brett Johnson: Do you also see this podcast as a template for other marketing groups?

Adam Bankhurst: I would say yes. I think it’s-

Brett Johnson: Without stealing your ideas, of course-

Adam Bankhurst: No, not at all.

Brett Johnson: -but, at the same time [cross talk] accomplish what you wanna get accomplished.

Adam Bankhurst: Here’s what I think is so valuable for other marketing firms, and other businesses that … Take this process that Jason and I have started doing, and are trying to perfect, and things … When you’re trying to meet people, and you’re trying to network people, and you try to bring people into your office, it’s different when I’m walking in, and going into a conference room, and starting to talk business.

Adam Bankhurst: The way we do it is you come in, and you hang out, and you have a conversation with friends, and you do this, so then, when you have the meeting, you already know each other. You already have background; you have some history. I think it’s a very valuable tool to really help people get into your business, and get into your network, and let them know who you are, before they decide if they wanna actually do business with you.

Jason Fleagle: One of the biggest things, too, for me, that I pick up on, when we’re interviewing a guest, is I identify their pain points, in hearing their story with their platform; whatever it is that they’re talking about. Then, in a follow-up meeting afterwards, I can usually speak from those pain points. “Hey, you mentioned this, Is there any ways that we could come alongside you, and help you solve that issue in the best way possible?” It’s very important conversation pieces, I think, through the interview.

Adam Bankhurst: Then, as far as future plans, I know we’ve talked about this a lot, but once again, having it a little like your set-up; getting more video, getting more things like that, and getting … I think that’s really the next big step. As I mentioned previously, we wanna do community events. We wanna do live shows at places. We wanna travel, and do on-the-road casts, and do more of vlogging, and things to just make it more of a … We’re a whole network of us doing all kinds of fun stuff.

Brett Johnson: What advice would you give a business owner who’s looking to get into podcasting? Obviously, you’re eating your own dog food, here. You would advocate, “Yeah, podcast is good for your business. We do it. See how easy it is to do,” and such. There are a lot of moving parts to this, you know, and now that we’ve all been a part of it, you kinda go, “Yeah, it’s all done,” but somebody looking this … We’ve talked about a lot of different things here. Key people that should be involved, and again, advice to a business that would be looking at this … What would you say to them?

Adam Bankhurst: I would say if you have that idea, I think it’s important to take a look at your team, to take a look at who you have there, who would be a good co-host. Do you have the tools necessary to be able to edit, to be able to do this? If you don’t, who can you get? What partners do you work with that you think can fill that slack, and make this happen?

Adam Bankhurst: One of the biggest things that … It’s the biggest advice that my dad always used to say to me all the time, and it’s a famous tagline of a company, but, “Just do it.” You learn while you do it. The biggest problem … This is something that I actually learned being an IT manager for eight years. The biggest roadblock for people is the unknown, is the idea that, “I don’t know this. I can’t do it. This is too complicated.”

Adam Bankhurst: Just Google it. I’ve learned so much of my skills from just googling how to do this. They’ve made so many tools, especially nowadays. It was a lot harder, maybe 10 years ago, or something, but so many people are doing podcasts, and so many people have ideas. There’s a lot of easy ways to start. You can go on B&H, right now, and buy a podcasting starter kit for a few hundred bucks, maybe less, depending on how sales, and deals are going. You just have to get in, and just start talking. You can even start doing it on your iPhone. Just see how it goes. If anybody’s listening to this, just take one of your friends at your office, sit in an office, sit in the conference room, and talk about something for an hour, and see how easy it is. You’re just hanging out.

Brett Johnson: Give it a trial, and hit delete when you’re done, if you don’t ever want to keep it, but I would suggest never delete it, because you never know when you might want to pull back on, “This was our beginning 10 years ago …” [cross talk]

Adam Bankhurst: That’s a great thing to do is do that. Like I said, that unknown, I think, is the biggest roadblock of people. You just can’t be afraid. All these people, these entrepreneurs, especially that we interview, and these people, they found this level of success, because they just did it. They weren’t afraid. If you fail, you fail, and you move on, but, if you fail to podcast, what’s gonna happen? Nothing. There’s not a lotta risk in it, but there’s a lot of reward, and a lot of fun to be had.

Adam Bankhurst: If you are overwhelmed, you should not be afraid to reach out to you, or to us, or to friends, or people in your network. Like I said, if people are doing this right, they wanna help you. They wanna help because, in helping you, it’s helping them. It’s helping everybody grow. It’s a very valuable thing that is really not too crazy, if you have certain things, and certain ideas, but it’s … I think the biggest roadblock is just that idea of, “I don’t know. I’ve never done it before.” You know what? People say that a lot before they do something, and then Mozart happens.

Brett Johnson: Yeah. That’s true.

Jason Fleagle: To go on Adam’s points, too, I think one of the biggest things that you can see from both of us is that we’re very humble, and we’re very open in wanting to learn from other people. I know Adam loves to learn new things; I love to learn new things. I think one of the biggest pieces of advice I would give is find a podcast that you really like, and study what they’re doing.

Adam Bankhurst: Definitely.

Brett Johnson: Kinda model that after your own platform. Figure out what’s working; what’s not working. Adam doesn’t have a degree in gaming. He doesn’t have a degree in writing, not that I’m aware of [cross talk]

Brett Johnson: -but put enough hours in, you’re a professional, right?

Adam Bankhurst: Yeah, exactly. That’s what it is.

Jason Fleagle: -like Kevin Harrington from Shark Tank, and some of the … I’ve worked at a few billionaires, and then I’ve worked with people that are solopreneurs, and one of the most common things I’ve noticed is if they don’t know how to do something, they find a mentor that is in a position that they wanna be in, and they learn, and follow along on that path. That’s one of the biggest pieces of advice, I would say, is do that.

Brett Johnson: Where can they find your podcast?

Adam Bankhurst: They can find it on iTunes. They can find it on Google Play Store; on Stitcher; on all these things. Those are the main play … Obviously, SoundCloud, because that’s where it’s being hosted. Those are the main ones, but we try to get it to as many people as you want, as well as the JenesisMarketingGroup.com web page. We have a whole section built out for podcasting, where you can learn more about the guests. You can see pictures. You can see show notes. You can see other things about if you wanna get … If you loved the guests, and you want to get involved with them; you think they may be a good fit for you, or you wanna learn from them, we have a lot of information there, as well.

Brett Johnson: I would suggest go to the dot.com, first.

Adam Bankhurst: Yeah.

Jason Fleagle: Yeah.

Brett Johnson: That’s the best way to learn more about what you guys, beyond listening this full episode, but, at the same time, you get to see faces to names, and also previous guests. Little easier to navigate [cross talk] big screen to see what’s going on. Thank you for being a guest on this podcast.

Adam Bankhurst: Thank you.

Brett Johnson: I appreciate it [cross talk] the focus is to really demystify a lot of what a business can do with podcasting. Your perspective, and your analysis, everything’s been … It’s been insightful, and worth a million bucks, and hopefully we can help everybody grow like a pro.

Adam Bankhurst: Definitely [cross talk] That’s right.

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Recorded in Studio C at the 511 Studios, located in the Brewery District in downtown Columbus, OH!

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. The podcast consultants at Circle270Media have over 30+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting. We strategically bring these worlds together with Podcasting.

You can email Brett at podcasts@circle270media.com to talk more about your new or established business podcast. www.circle270media.com

How To Stop Sounding Like A Sales Rookie

Today’s business owners are savvier and competitors are more numerous. This means when finding sponsors for your Podcast, there’s little room for mistakes.

 

Marc Wayshak, in a recent Entrepreneur article, points out nine “rookie” mistakes. Here are four to highlight from his list.

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast.

www.circle270media.com