A new study (Q4 2021) from Borrel Associates shows small to medium-sized local businesses are aware of podcast advertising but need to be educated on how to purchase podcasts ads. Podcasters are in a prime position to monetize your podcast, more so than radio account executives.
We as podcasters, on the whole, underutilize LinkedIn as a marketing and connection tool. So what are we missing by not using LinkedIn? Deb Mathias is my guest. She is the preeminent LinkedIn expert.
If selling podcast sponsorships is not your thing, the power to make money from your podcast is in your control with these options.