So you’re struggling to build momentum and continued interest around your podcast. The most difficult thing for many people is that it takes time to grow an audience. Podcasters want “instant gratification,” and get frustrated and lose interest when their show isn’t an immediate success.
Developing a podcast brand may be the last thing you think about when putting together your podcast. And this may be why most podcasters fail.
We as podcasters, on the whole, underutilize LinkedIn as a marketing and connection tool. So what are we missing by not using LinkedIn? Deb Mathias is my guest. She is the preeminent LinkedIn expert.