The Successful Encore Career

So why does a non-profit need a podcast? And how does a non-profit “afford” to create one with already limited staff, budget and time?

I speak with Dr. Carol Ventresca, ED at Employment For Seniors about just that. With its first episode published in January of 2017, The Successful Encore Career Podcast has been a shining example of what non-profits can produce and utilize in their content creation.

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.

Employment For Seniors has provided career assistance and resources to nearly 30,000 clients, free of charge, over the past 40 years. So why does a non-profit need a podcast? And how does a non-profit “afford” to create one with already limited staff, budget and time?

Broadcasters Meet Podcasters?

Joining me is Marty Daniels, owner of Podovox Professional Podcast Services.

Podcast Movement 2019, or PM19, includes a conference track entitled Broadcasters Meet Podcasters. One session in this track is called Branded Podcasts: Revenue Opportunities for Radio.

We have the inside information about this session, and offer our insights to radio advertisers who are going to be presented this marketing idea.

The good and the bad.

For the third consecutive year, Jacobs Media is partnering with the organizers of Podcast Movement conference. This track is designed to help the radio and podcast industries to discuss how the two sectors can work together. In what’s been dubbed a conference-within-a-conference, the three days of sessions in Orlando in August 2019 focuses not only on successful podcasting strategies but also where podcasting is heading.

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.

We Love Schools Podcast

Carole Dorn-Bell is my guest on this episode. She is a partner at Allerton Hill Consulting and a host of the podcast We Love Schools, along with consultancy partner Joel Gagne.

Allerton Hill Consulting does no advertising. So why a podcast? Especially when a podcast itself could be considered advertising?

Carole does a great job explaining why they thought of using a podcast. She also goes in depth on how they are implementing the podcast into their networking and support strategy. All the while not specifically supporting Allerton Hill Consulting.

This podcast is a great example for any business owner who is looking at podcasting but is afraid that it could come off, as she calls it, “too schmaltzy,” too much of an advertisement.

It doesn’t have to be. The We Love Schools podcast is really good example of that.

We Love Schools Podcast – Fresh Foods That Students Actually Eat

We Love Schools Podcast – The Big Blue Bus Of Washington Court House

Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.