Turning your blog post into podcasts has a number of benefits for your business marketing objectives overall. You can widen your reach and connect with target audience members that you wouldn’t have encountered before. Just by repurposing your written content into audio content.
If you thought podcasts were just a fun way to create content for your prospective customers….think again! It’s now become a vital way to do so.
The May 2021 eMarketer report sees average time spent daily with podcasts more than doubling from 2019 to 2023. Other digital audio will remain flat.