A new study (Q4 2021) from Borrel Associates shows small to medium-sized local businesses are aware of podcast advertising but need to be educated on how to purchase podcasts ads. Podcasters are in a prime position to monetize your podcast, more so than radio account executives.
So you’re struggling to build momentum and continued interest around your podcast. The most difficult thing for many people is that it takes time to grow an audience. Podcasters want “instant gratification,” and get frustrated and lose interest when their show isn’t an immediate success.
Matty Staudt, from Amaze Media Labs, and I talk about how brands look at podcasting. And how podcasting is a means to an end – your business or brand goal.