Day 29 of my 31 Day Podcast Challenge Consumers are influenced by other people more than they realize (or are willing to admit). According to the Wall Street Journal, social norms influence consumption behavior and even private interests, including one’s taste in music and even podcasts. This is what makes the concept of social proof…
Reasons Why Your Business Should Start A Podcast
Day 28 of my 31 Day Podcast Challenge You handle the marketing for your company. You’re thinking about starting a company podcast but you haven’t got round to doing it yet. Why? Don’t know quite where to start the conversation in the next marketing meeting? Here are three great reasons why this form of audio…
Planning Your Podcast Script
Day 27 of my 31 Day Podcast Challenge A big question that comes up with our new clients is whether you should or shouldn’t plan your podcast script. We look at it a couple of different ways. Scripted podcasts can make speech feel stiff and rehearsed. Scripted podcasts can be the key to being confident,…