Now, today, I want to talk a little bit about how I have always been advocating for podcast transcriptions. Great show notes. Why it’s important.
Podcast transcriptions are all about SEO.
Search engine optimization for Google. It helps Google to find what you’re talking about easier. And to help “answer” any queries that are made on Google that if it matches your podcast. This then gives you a better shot of of showing up.
They’ve been in the podcasting space and working with transcriptions for years. They started as a podcast player, Podible, focusing on personalized recommendations. Podible took on the “discovery problem” by analyzing podcast transcriptions to uncover how podcast are related to each other. They got traction attracting tens of thousands of users to the app. They even produced their own shows, of which one has one or two has since been picked up by Barstool.
However, they realized the many difficulties of growing a podcast playing app in today’s age.
Having worked for many years prior as software engineers in the ad tech industry, they decide to shift focus. They now work with brands and agencies to help them advertise on podcasts more intelligently. They still rely on the foundation of the app and transcription and recommendation engine to match advertisers with the best possible show for their brand. They’re excited to put all together and help move the podcast advertising industry forward.
So what the deal is with PodScribe?
Let’s say are in the marketing department at Johnson & Johnson, and you want to search podcasts specifically talking about parenting and maternity. Why? Because you want to target an audience for your diapers brand Pampers. So you search podcasts to see which ones are dealing with those topics or have mothers and parents in mind.
Maybe maybe the focus is small kids. Well, sometimes you can’t find that out by the title of a podcast. It’s all in the details, in the content. Well, if you don’t have your podcast transcribed or really good podcast show notes. A search engine is really not going to find you. Now, PodScribe is not going to find you either. Very simply, you go to Podscribe, hit search podcasts, and they’re going to ask you to log in.
You can search my key term, in fact, right on their home page. I believe they do some search through Joe Rogan podcast and showing you, you know, the leg buildup that the last two or three episodes and showing you a transcription of his podcast and what topics he’s talking about. So, you know, taking a look at. Let’s see. Yeah. The last episode I’m seeing here, Jon Stewart. It transcribes it. And if there is any mention specifically of, let’s say, again, that topic of maternity or babies or anything like that, and he does that kind of consistently on different episodes, which Joe Rogan is not going to maybe not a great example, but as an example, they’re going to go through the description and the transcription and maybe make some choices, saying, you know, maybe we ought to be on that podcast.
We need to be on that podcast. Didn’t realize that podcast was actually talking about the topic. That type of listener that we want to reach. Again, another great example of why transcriptions are important. And I can see pod scribe taking off pretty maybe not for the normal listener, but for ad agencies or for any business that’s looking to advertise on a podcast as an alternative to any social media buy could be a traditional media buy. They just really want to hone in on a specific audience.
Podcasts are great to do that and PodScribe going to be a platform they’re going to be able to use. So again, another reason transcriptions and very detailed podcast show notes are going to become the norm. And if you’re not doing it right now, start immediately. Hey, thanks for checking in.
And I also want to give a shout out to ArchesAudio dot com, that music you heard. It’s called True Grit. Great stuff. I think another piece of this 31 day challenge is to find 31 pieces of music to put on each episode.
Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
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