Done strategically, when you get interviewed on podcasts, you can trust that you will be heard by a highly targeted and engaged audience. If someone is willing to listen to a 30-60 minute interview with you, you can bet that they are interested in your topic.
Build Relationships With Influencers In Your Industry
Being interviewed on podcasts increases your networking potential!
The one thing all podcast hosts have in common is influence. They have audiences of people who choose to listen to them. For that reason alone, building a relationship with these people is generally a good idea.
Being interviewed on someone’s podcast is a great way to kick start a relationship with them. This can lead to a number of opportunities. Referrals to other podcasts. Repeat interviews on their podcast. In-person speaking engagements. Guest blogging. The host then being a guest on your podcast. Even partnerships or joint ventures.
They Are An Effective Use Of Your Time
Not counting the amount of time it takes to find a podcast and schedule an interview, it doesn’t actually take a lot of time to record a podcast interview. Most podcast interviews are between 30 and 45 minutes long. That is plenty of time to tell your story and share some of your best advice.
Compare that to the amount of time it would take you to write an article for another website (probably a few hours right?). It’s 30-45 minutes of your time in exchange for exposure to hundreds, maybe even thousands, of listeners. That’s a pretty good use of your time.
Increase Your Trust Factor
Audio content is very personal. When someone hears your voice, they can almost immediately decide if they like you. And as they listen to you share your story and advice, they get to know you and trust you.
Increase Visitors To Your Website
Most podcast hosts create a blog post, usually from their show notes page, for each podcast episode they publish. On that page, they will typically include a link to your website so their listeners can learn more about you or get in touch with you if they want to.
It’s also pretty standard for a podcast host to mention your website, or ask you how their listeners can reach you, during the interview. Both scenarios help bring more visitors to your website.
Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
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If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar.
Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.