We love helping businesses that are ready to start their podcast. For the right reasons.
What are the right reasons?
They depend on the business marketing goals and how this new marketing tool is cohesive with their other marketing objectives.
This is day 19 of my 31 day podcast challenge.
Your business may be ready to start podcasting for all the wrong reasons
Because a potential podcaster often doesn’t consider the work involved with making one episode. It can cause problems for the whole marketing team when you are ready to start.
You might see the term podfade as you are researching podcasting. This is where a podcast starts producing fewer and fewer consistent episodes.
There is a significant amount of podfading among new podcasters because they went into podcasting for all the wrong reasons.
They’ll look at successful podcasters in particular business categories and try to mimic that business’ podcast because of its success.
They assume that it’s super easy and doesn’t require much to get started. And podcast hosting companies make it easier every day to enter into the industry.
Some businesses and entrepreneurs launch their podcasts and immediately find super success with them. But it rarely happens because of podcasting directly. These businesses often come into podcasting after building communities through other methods, like blogging or social media.
They only see the results and none of the work
When an entrepreneur enters into the podcast industry for fame and fortune only, they only see the results, but none of the work behind the results.
Building and growing a podcast typically takes more effort than what the finished product shows you. Podcasting requires creativity and persistence.
This is just some of what Circle270Media Podcast Consultants do for our clients.
- Research and find a podcast hosting platform
- Acquire an URL for the podcast
- Get a website for the show
- Research the pros and cons of a format for the show
- Are you going to create an interview or solo show?
- If it’s an interview podcast then how are you going to acquire guests?
- Do you want a co host?
- If you go solo, how far in advance can you plan out content
- Determine how long the show should the show be
- Think how many episodes should you publish in a certain amount of time
- Schedule time to create episodes
- Figure out how to upload them
- Link the RSS feed to the podcast aggregators/podcatchers
- Create show notes
- Transcribe the podcast episode
- Start social media campaigns
- Set up email subscribe options
Outside of what my consultancy does, you will need to..
- Purchase the equipment to record and edit
- Learn how to use the equipment
- Learn how to edit your audio
Podcasting greatest strength is how easy it is to start
Potential podcasters hear the finished product and think “That sounds easy, I can do that.” They don’t consider the actual workflow of the podcast production. A podcast workflow will look like this:
This is just some of what Circle270Media Podcast Consultants do for our clients
- Brainstorm show idea
- Outline show talking points
- Schedule guests (if an interview show)
- Set up equipment
- Record the show
- Edit the show
- Write show notes
- Schedule marketing for episode
- Write email blasts
- Upload episode
- Share episode with followers and fans
Do you have the time to let your podcast organically grow?
Most new podcasters are working to build a community and a show
Organically growing means you may never get to 10,000, 20 or 30,000 downloads an episode – and being okay with that.
Real success in podcasting means you have realistic expectations for YOUR show and YOUR audience.
You’re not comparing yourself to anyone else. You’ve found your voice, your audience, and you’re providing them ongoing, can’t miss an episode, value.
Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
Subscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar.
Email us at firstname.lastname@example.org to set up time to talk more about your new or established business podcast.
Me – Brett Johnson
LinkedIn – bretthjohnson
FB – circle270media
Twitter – circle270media